Hadeer Hassaan

EVP, Chief Customer Experience Officer

Appointed EVP, Chief Customer Experience Officer in October 2024, Hadeer leads Bell’s Customer Operations, Field Services, Digital, Channel Design and Delivery organizations with a focus on our Strategic Imperative to Champion Customer Experience.

With nearly 25 years of telecommunications and tech experience, including user experience (UX) design, Hadeer has a strong background in creating customer-centric solutions, having led many of Bell’s recent digitization initiatives to deliver meaningful, best-in-class experiences across all channels.

Hadeer joined Bell in 2013 as Director, Product Management, and held a number of increasingly senior roles before becoming SVP, Customer Operations in 2022. She completed the Advanced Management Program at Harvard Business School, and holds a Masters in Management from Harvard University and a BSc in Engineering from Ain Shams University.