Teamwork drives financial performance
The Bell team is dedicated to delivering on our strategic focus to build the best networks and champion customer experience, delivering innovative service innovations that are reducing churn and operating costs.
Our ongoing investments in next‑generation tools, processes and resources are enabling customers to easily manage their accounts and services from anywhere, further boosting Bell’s strong customer experience track record. Simplifying how we do business for our customers is also streamlining our internal processes, with the added benefit of helping us achieve our objectives more cost-effectively.
Innovative approaches are also leading to great effectiveness on the Bell Media side as well, delivering the most compelling content, the way Canadians want, across all platforms. We are staying ahead of consumer demand by innovating and investing in new technologies to drive new opportunities for all our stakeholders. In 2021, we launched Canada’s first self-serve platform for TV and digital advertisers, offering clients unique opportunities to create innovative targeted marketing campaigns across multiple channels.
Solid foundation supports future success
A solid financial performance for BCE in 2021, including consolidated revenues and other key metrics almost reaching pre-COVID levels achieved in 2019, has allowed us to maintain significant liquidity, investment-grade credit ratings and fully funded pension plans, all of which support ongoing investments that help us operate more efficiently and effectively. As we continue expanding our fibre and 5G networks, we are able to increase digital adoption and interactions, expand customer self-serve capabilities and enhance our products and services while continuing to improve the ways we work at Bell and make it easier for customers to do business with us. Our financial strength also enables Bell to invest in the industry-leading ESG initiatives that are all part of our Bell for Better commitment.
Bell is building on our long legacy of service and innovation, accelerating Canada’s network infrastructure and maintaining our positive customer service momentum with an eye on disciplined cost management. We’re constantly adapting to lead in a dynamic marketplace to advance how Canadians connect with each other and the world.