Using principles of the Integrated Reporting Framework, we have identified a holistic view of our value creation process. This view highlights the value we create for our stakeholders as the result of our business operations, guided by our strategic imperatives, and use of capitals. Our activities and initiatives relating to each capital are reported on the following pages.
Our strategy
Purpose
BCE’s purpose is to advance how Canadians connect with each other and the world.
Through Bell for Better, we demonstrate our commitment to create a better world, better communities and a better workplace.
Every day, we are dedicated to advance our purpose and accelerate BCE’s transformation from a traditional telco to a tech services and media leader by executing on our six strategic imperatives:
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Build the best networks
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Drive growth with
innovative services -
Deliver the most
compelling content -
Champion customer experience
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Operate with agility and
cost efficiency -
Engage and invest in our people and create a sustainable future
Operating environment
We operate in an evolving environment influenced by trends and presenting business risks which we strive to manage under a strong governance model.
| OUR CAPITALS | OUR OUTCOMES | VALUE WE CREATE | HOW WE MEASURE VALUE |
|---|---|---|---|
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Our network Reliable, accessible and affordable world-class broadband fibre and wireless networks. |
Powering Canada’s prosperity Connecting Canadians with world-leading technology to support Canada’s growth agenda, productivity and leadership in innovation. |
Connected customers through strong trusted networks 
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Our customers and relationships Strong relationships with customers, communities and suppliers. |
Enabling better experiences Smart solutions and partnerships that champion customer experience and support community resiliency and growth. |
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Our products and services Innovative and compelling products, services and media content addressing societal demands |
Enhancing opportunities for Canadians Providing the capabilities and tools for consumers and businesses to thrive and prosper. |
Sustainable society 
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Our environment Responsible environmental management throughout our operation |
Contributions to environmental sustainability Minimizing environmental impacts in our operations through ambitious actions toward mitigation and prevention. |
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Our People Skilled, engaged and diverse team members. |
An inclusive and engaged workforce A workplace where team members know they can have an impact, immerse themselves in opportunities and feel like they belong. |
Thriving team members 
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Our financial resources Capital from our investors, returns on our investments and free cash flow generated from our operations. |
Financial growth Ongoing investment in our purpose and positive returns to our investors. |
Investor returns and strong capital structure 
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Our value creation model incorporates the sustainable development goals (SDGs) from the United Nations (icons seen above under the value we create). To learn more about how we address SDGs, read the Bell’s ESG priorities section in Our corporate responsibility approach information sheet.
