Vision & Strategy

For 126 years, Bell Canada's business has grown across Canada and we are committed to remaining an integral contributor to the communities where we do business. As a responsible corporate citizen, our goal is to grow and prosper, while remaining committed to the well-being of people and the protection of our natural environment.

BALANCE IS GOOD FOR BUSINESS

Our vision rests on the assumption that profits, people and our planet are inextricably linked. We believe that by balancing economic, environmental and social objectives, we minimize risks, seize new opportunities and in many instances, realize significant collective gains. We constantly strive to develop solutions that generate a healthy bottom line for ourselves and our stakeholders, while promoting community, environmental and social well-being. Our performance in this area has been recognized by financial markets and sustainability rating agencies including The Dow Jones Sustainability Index (DJSI), FTSE4Good Global Index, Oekom Research and Jantzi Social Index.

More info on Generating Sustainable Returns

OUR WIN-WIN-WIN MODEL

Telecommunications can have a positive impact on the environment, as well as help people communicate, build competencies and contribute to economic growth. As Canada's leading communications company, we believe we have both a responsibility and an opportunity to play a leadership role in the quest for telecommunication solutions to sustainability issues. For instance, new broadband telecommunications services can generate profits for shareholders, and also have a positive economic impact on the people and communities that they connect. Furthermore, by accelerating the dematerialization of products to services or reducing the need to travel, telecommunication services help reduce energy consumption and greenhouse gas emissions. Similar examples of initiatives that benefit business, the environment and society abound throughout this report.