In response to stakeholder feedback, emerging issues and reporting trends, in 2005 we established key corporate responsibility objectives and realigned our key performance indicators (KPIs) accordingly. Our 2005 objectives and KPIs can be found in the relevant sections of this report and in the summary table below. Information on our performance vis-a-vis the targets established last year can be found in the relevant sections of this report.

Area KPI - 2005 results New CR Objectives
Governance GovernanceMetrics International (GMI) Rating : 10/10 To remain a leader in corporate governance and ethical business conduct by maintaining best practices, transparency and accountability to our stakeholders.
Management Systems New 2006 objective - no performance available To initiate the expansion of our Environmental Management and Review System in 2006 to include other sustainability issues.
Innovation and R&D Investments in business innovation, R&D: $ 1,755 millions Maintain our leading investments in business innovation, R&D
Workplace Practices Employee Value Index : 65% Continued improvement of our Employee Value Index in 2006
Employee Health & Safety On-duty accident and occupational disease costs: 0.40% of payroll (Industry benchmark = 1.2) Maintain on-duty accident and occupational disease costs below general industry and telecommunications industry benchmarks in 2006.
Non-Occupational absence costs:
- short-term disability : 2.08% of payroll
- Long-term disability : 0.94% of payroll
(Industry benchmarks = 1.9 and 1.4 respectively)
Maintain or render non-occupational absence costs below general industry benchmarks in 2006.
Residual Materials Overall waste diversion rate : 67% Increase the overall waste diversion rate by 5%, by 2008
Greenhouse Gases Intensity of GHG emissions : 16.7 tons of CO2e / (M $ Operating Revenues) Reduce intensity of GHG emissions by 15%, by 2012
Product Take-back Total number of used cellular phones recovered: 60,308 Increase take-back of used cellular phones by 50%, by 2007
E-Solutions Percentage of residential customers who receive One Bill for all their services and signed up for our paperless billing services: 1.3% Increase the number of residential customers on paperless online billing to 4.0% of our customer base in 2006.
Service Access Number of High-Speed Internet Access Connections: 2,195,000 To be established
Community Investments Bell Canada donations and community sponsorships: $23.3 million To increase corporate donations by 25% from 2005 to 2008.
Supply Chain New 2006 objective - no performance available Finalize Bell's simplified CR questionnaire and evaluation process, and conduct a trial with ten major suppliers in 2006.

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