Featured Stories

Judy Yeung, a team leader at our Toronto call centre, is one of many Bell Pride-Builders who inspires others through personal commitment and action.

Building pride, by example

Passionate, dynamic, a go-getter. These are the words commonly used to describe Judy Yeung, a team leader at our Toronto call centre who embodies the personal and professional attributes that Bell Pride-Builders are all about.

We launched the PRIDE initiative in 2005 to help identify Bell leaders, like Judy, whose infectious example inspires people around them. PRIDE is based on the premise that people perform better and are happier on the job when they take pride in their work. Bell's Pride Community of Practice today has over 1,500 members - providing countless examples of success stories to motivate the entire organization.

No question, Judy is inspirational - at work and in the community where, among other things, she is Director of the Mississauga Board of Chinese Professionals and Businesses. Her team at work gives her among the highest leadership marks in the company in the annual survey that measures employee attitudes.

"It's all about how you talk to people and what you do to make them feel good and worthy," says Judy, who was named one of 125 Bell Heroes during the company's 125th anniversary in 2005. "When people feel recognized and good about themselves, they give their best. They stand tall and are proud to represent their company in their communities. Imagine the possibilities if that concept were applied to all Bell employees in communities across Canada! That's the belief behind building PRIDE."

But the PRIDE initiative is about much more than motivational stories. It's about hard work - for example, Work-OutT sessions. These are structured forums where employees find solutions to workplace and business challenges. In the past year, we conducted 50 Work-Out sessions with more than 800 front-line employees. These produced results in many areas, from helping find ways to reduce missed service appointments to improving processes so that more customers can be served on their first call.

Go to featured stories index

Legal Notice
© 2007 BCE Inc. ALL Rights Reserved.

Created by Cesart