Corporate responsibility

Bell is an active corporate citizen, engaged in improving the well-being of society by enabling economic growth, connecting communities and safeguarding the environment. Corporate responsibility is an essential part of Bell’s day-to-day business operations as we work to achieve our goal: To be recognized by customers as Canada’s leading communications company. Our corporate responsibility commitment is renewed each time we talk to customers, shareholders, team members, suppliers and partners, or any of the communities in which we live and work. Millions of Canadians depend on Bell to provide technologies that enable economic opportunity and productivity growth. We know they expect us to deliver those benefits while living up to the most stringent ethical principles and rigorous business standards.

Customers: Providing innovative solutions and delivering quality services

Telecommunications products and services have the power to enhance the lives of our customers and serve the public good. As the country's largest communications company, Bell has a responsibility to make its services accessible to all members of society. We provide numerous ways for customers with disabilities, or living in remote areas, to benefit from communications technology. Through our strategic imperative to invest in broadband networks and services, Bell is the builder of Canada’s communications infrastructure, growing broadband connectivity faster and extending it farther than any other company.. 

Bell recognizes that our infrastructure is critical to the health, safety, security and economic well-being of our customers and Canadians in general. Business continuity planning is a key component of the company’s approach to manage operational, financial and reputational risks. The company is committed to taking all reasonable steps to maintain a state of readiness that allows for proactive and efficient responses to any event that may disrupt its business. The program is aligned with industry best practices and international standards.

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Workplace: upholding the highest standards – the best place to work!

Recognizing that our ongoing success depends on our team Bell makes every effort to provide a work environment that ensures the health and safety of our team members as well as enabling them to contribute to their potential to Bell’s growth.  We manage our business in accordance with a rigorous code of conduct. We apply leading governance practices and principles across our supply chain. We support the well-being and success of thousands of employees by enabling a dynamic and satisfying workplace.

Community: building strong communities nationwide

We mobilize ourselves and others to make a difference in Canadian communities. Bell makes a significant investment in the communities where our team members work and live. Bell contributed $16 million in community investment in 2011. That included the Bell Let’s Talk mental health initiative. With our $50 million five-year commitment, it is the largest program ever undertaken by a Canadian corporation in support of mental health, one of Canada’s most pressing health concerns.

Other programs include: 

• Supporting northern communities 
• Walk for Kids Help Phone  
• African famine relief 

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Community: building strong communities nationwide

We mobilize ourselves and others to make a difference in Canadian communities. Bell supports mental health, one of Canada’s most pressing health concerns. With our $50 million five-year commitment, it is the largest program ever undertaken by a Canadian corporation in support of mental health.

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Environment: Minimizing our environmental impact in everything we do

We are committed to creating a more sustainable future.  Bell plays a leadership role in the communications industry by taking environmental protection into account in all aspects of its operations, including the deployment and maintenance of its networks and the efficient use of energy and resources in operations. Using energy efficiently both helps the environment and supports our strategic imperative to achieve a competitive cost structure. In 2011, . we took great care to reduce our environmental footprint, offer innovative energy-saving solutions to fight climate change and demonstrate stewardship in the products and services we provide.

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