Enabling Canada’s prosperity in a broadband future
As we celebrate the 150th anniversary of Confederation in 2017, Bell is proud to have played an integral role in Canada’s social development and economic growth, and in ensuring our nation’s place at the forefront of communications innovation.
Since 1880, the Bell team has led the way in connecting Canadians with the latest communications networks and services, delivering value for our customers, shareholders, team members and the national community. And as a re-energized competitor in every segment of next-generation broadband, Bell remains the leading brand in Canadian communications.
Bell’s goal is to be recognized by customers as Canada’s leading communications company. We are executing a clear strategy to achieve it, focused on leading investment and innovation in broadband wireless, Internet, TV and media, delivering a better customer service experience as we operate with utmost efficiency in a highly competitive marketplace.
Bell’s 6 Strategic Imperatives
We are committed to growing our business in a responsible and sustainable way. We fulfill our obligation to create value as we adhere to the most rigorous governance and ethical standards across our business and throughout our supply chain, and we apply exacting sustainability metrics to ensure Bell’s ongoing environmental leadership.
It all starts with our networks, and Bell continues to bring our customers the fastest broadband capabilities and the highest quality communications services available.
We’re building out high-speed fibre connections directly to millions of homes and businesses, including full-city builds under way in Toronto and Montréal as our two largest urban centres join Bell’s network of fibre cities throughout eastern Canada. These broadband connections deliver superior Internet services, like Gigabit Fibe Internet, and other services like, Fibe TV and the new Alt TV, an Internet-enabled entry for millennials and other customers looking for new options in live TV. Alongside Bell Media’s popular CraveTV streaming service, Alt TV is further evidence that Canada’s largest TV provider continues to innovate as technology and consumer demands evolve.
Our LTE wireless network is renowned as the fastest in Canada, and is driving rapid growth in the number of customers using feature-rich smartphones and accelerating usage of mobile video, social media, Internet of Things (IoT) business applications and other mobile content. Canada’s wireless innovation leader, Bell conducted the first Canadian trials of 5G wireless technology and recently launched North America’s first ultra-fast Quad-band LTE-A network.Bell’s wireless network outperformed those in the United States and Europe.
We’re dedicated to delivering these innovations to our customers with the highest levels of service and support. With ongoing investment in our teams and the tools that support them, we’re making measurable progress in enhancing the customer experience at every level. For example, our field service technicians were on time for appointments 97% of the time and achieved a 95% customer satisfaction rate in 2016.
We’re bringing this broadband investment, innovation and service strategy to Manitoba with the new Bell MTS. Our plan to invest $1 billion over 5 years to build new fibre and mobile broadband networks in Manitoba will deliver next-generation Fibe and mobile LTE services to communities large and small throughout the province. Bell MTS is also investing in the Manitoba community, beginning with a joint donation with Unifor to support Ma Mawi Wi Chi Itata Centre and CMHA Manitoba & Winnipeg in providing culturally relevant mental health support for Indigenous youth and families.
The Bell Let’s Talk mental health initiative continues to make remarkable strides as we work to build a Canada free of the stigma around mental illness. Bell Let’s Talk Day 2017 set records for engagement with 131,705,010 total messages of support and a new Bell donation of $6,585,250.50 to fund further anti-stigma, care and access, research and workplace initiatives. Bell Let’s Talk Day was again the #1 Twitter trend in Canada and worldwide, while youth engagement continued to grow with 20,000 student athletes at 54 Canadian universities lending their voices to the cause.
Bell is a leader in workplace mental health within our own company, adopting the Psychological Health and Safety in the Workplace standard that Bell Let’s Talk helped create. Alongside our commitment to diversity that supports every team member in reaching their full potential, Bell’s mental health leadership is one of the reasons we were recognized as a diversity leader and as a Top 100 employer in Canada and in our headquarters city of Montréal. Our customers are backed by a Bell team of more than 50,000 in every province and territory of the country, meaning approximately 1 in 360 Canadians is part of the Bell team.
The first Canadian communications company certified to the ISO 14001 environmental standard, Bell continues to enhance our sustainability performance. Our commitment is reflected in our participation in organizations such as the Global eSustainability Initiative and the United Nations Global Compact, and our success in recognition by Newsweek, Corporate Knights and other organizations that track sustainability excellence.
The Bell team looks forward to joining our customers, partners and neighbours in celebrating the 150th anniversary of Confederation, and to providing the next generation of broadband networks and services that will power Canada’s innovation economy into the future.