Skip to main content | Go to site map | Read our accessibility commitment

News releases

Teleglobe Gears Up For Second Season with British American Racing

London, UK , January 24, 2000 - Teleglobe returns as the exclusive secondary 
sponsor of British American Racing in 2000, in the second year of its five-year 
sponsorship agreement with the Formula One team. British American Racing will 
open its season on March 12 in Melbourne, Australia fielding a two-car entry 
with former Formula One World Champion Jacques Villeneuve, (Quebec, Canada) and 
Brazilian Ricardo Zonta as team drivers.

“Our five-year agreement with British American Racing is intended to 
demonstrate our deep commitment to developing a true relationship with the race 
team,” explains Martin Tiernay, Director, Global Sponsorship at 
Teleglobe. “After spending an exciting first season with them, we recognized 
that we have a great deal we can offer in our capacity as a global 
telecommunications leader.”

The sponsorship agreement ties in with Teleglobe’s overall business development 
plans, which are to expand its business and retail operations and increase its 
visibility throughout the world. It provides Teleglobe, and its retail 
subsidiary Excel Communications, with a major corporate presence within the 
British American Racing team - on cars, associated accessories, and the 
drivers’ uniforms.

Teleglobe intends to leverage its unique international expertise, technical 
knowledge and innovation, through its association with Formula One.

“We fully intend on capitalizing on the sports’ high-tech image and 
unparalleled popularity, especially in our desired markets,” says Tiernay. “The 
telecommunications industry is technology driven and the sponsorship of British 
American Racing provides the perfect platform from which to reinforce our 
worldwide marketing effort.”

Teleglobe is among the pioneers in the development of global digital solutions 
for Internet Service Providers, content providers, carriers and business 
customers. Much more than a network provider, Teleglobe has responded 
successfully to the increasingly complex and rapidly changing demands for 
bandwidth-hungry applications, remaining well ahead of the curve in quality 
while breaking new ground through innovative approaches to data services.

"Teleglobe and British American Racing’s partnership has all the elements of a 
world-class success story," asserts Tiernay. "This team is a perfect match for 
us. Like Teleglobe they are innovators in their industry. They tolerate risk 
and they reward success. It is a philosophy that works and a formula that 
builds champions.”

British American Racing unveiled its new livery at a press conference in London 
earlier today.

"Certainly we are very excited about British American Racing's direction for 
2000,” says Tiernay. “The team's new partnership with an industry leader like 
Honda should make for some very interesting racing. We also understand that pre-
season engine testing has been quite successful and that they are very positive 
about its potential this year. We are very proud to be associated with such a 
dynamic organization. We certainly look forward to joining them on the 
racetrack."

Teleglobe Inc. (NYSE, TSE: TGO) is a leading global provider of broadband 
services with the most extensive global Internet network. Delivering advanced 
broadband applications to customers in more than 100 countries - matching 
global reach with global depth - Teleglobe is the premier communications 
architecture for the digital economy. Teleglobe is currently enhancing its 
leadership position through GlobeSystem™, a 5-year, US$5 billion strategic 
initiative providing 160 cities around the world with scalable broadband 
service platforms, and linking them through a seamless data network. 
GlobeSystem is the world's first globally integrated Internet, voice, data and 
video network. For more information, visit: www.teleglobe.com.



For more information: 

Martin Tiernay
Director, Global Sponsorship
Teleglobe Inc.
Tel. 514-868-8576
Email. mftierna@teleglobe.ca 

Joan Gonthier

Tel. 514-288-8290

SOURCE CGI

Back to search results
­ ­