Skip to main content | Go to site map | Read our accessibility commitment

News releases

Number One Schedule Strengthened As CTV Announces 2004-2005 Line-Up

-- Diverse Mix of New and Returning Series as CTV
                         Unveils 52 Week Schedule --

    TORONTO, June 7 2004 -- 
CTV unveiled plans for its 2004-2005 television
season today. The announcement was made by CTV President of Programming and
Chair of the Media Group Susanne Boyce, at the network's annual presentation
held at the Princess of Wales Theatre in Toronto. At the presentation, Boyce
unveiled plans for a new, dominant, 52 week schedule; one that delivers
continuous, first-run programming through the entire year, beginning now. The
result is the deepest, most diverse line-up in television featuring an
exciting mix of returning Top 20 performers and the hottest new programs from
every genre.

    Opening the presentation, Ivan Fecan, President and CEO of Bell
Globemedia and CEO of CTV Inc., remarked on the past 52 weeks in television; a
distinguished year for CTV which finished Number One in prime-time over four
key demographics (Total viewers, Adults 18-34, Adults 18-49 and Adults 25-54);
a year that saw CTV capture 16 of television's Top 20 most-watched programs; a
year where television's most successful new drama ("The O.C.") met
television's most successful new comedy ("Corner Gas") and English Canada's
most highly-rated series since the advent of electronic measurement ("Canadian
Idol"). It was a year that saw CTV dominate in News - again.

    A year ago, CTV became Canada's Number One network. This past year, CTV
solidified its gain and with today's announcement, plans to widen the gulf
between itself and its competitors.

    Unveiling the new season, Boyce commented that even with only a few holes
to fill, the strategy of a 52-week schedule means less repeats and more
programs, throughout the entire year.

    The New 2004 Fall Schedule will include the newest in the series of CSI
franchises, the highly anticipated "CSI: New York", "Dr. Vegas", "Desperate
Housewives," "The Benefactor" and "Wife Swap". Premiering later in the season
will be "Athens", "Commando Nanny", "Grey's Anatomy", "Kevin Hill", "Medium",
"Law and Order: Trial By Jury", "Related By Family", "Veronica Mars" and
Canadian dramas "Instant Star" and "Robson Arms". CTV also acquired returning
series "Hope and Faith". The new additions join a championship line-up that
features Top 20 series like "The O.C.", "CSI", "CSI: Miami", "American Idol",
"Law and Order", "ER", "Corner Gas" and more. Together, the mix represents the
best in comedy, drama and reality programming guaranteed to keep the CTV line-
up fresh, provocative and attitudinally young.

    "Take a top ranked line-up and make it even stronger, 52 weeks a year, by
adding more first-run, hit programming than ever before. More titles, less
repeats," said Boyce. "We've built strength across the schedule with exciting
new additions from all genres. From the must-have CSI: New York to the
intriguing Desperate Housewives, to the attention grabber Wife Swap, the
celebrity-driven Dr. Vegas and the lure of The Benefactor, the 2004-2005
season mixes a diverse group of newcomers with proven hits guaranteed to make
every night a winner on CTV."

    Today's declaration of a 52 week scheduling strategy follows just one
week after the launch of CTV's high impact summer schedule that features 12
new and returning series designed to springboard viewers straight into its
Fall Schedule. Proving "Canadian Idol" wasn't a one-hit wonder, the series
premiered up 14 per cent over last year, bringing 2.3 million viewers to the
June 1 opener. "Ultimate Love Test" followed June 2, and last night CTV
debuted the premiere of MTV import "Pimp My Ride" and Season 2 of Ashton
Kutcher's hit "Punk'd". Tonight, the two-hour premiere of "For Love or Money"
drops into the schedule. Next week, Canadians can see the highly anticipated
series premiere of "The Casino" (June 14) from reality titan Mark Burnett,
followed immediately by "Next Action Star". Back-to-back premieres of "The
Simple Life 2: Road Trip" and "Newlyweds: Nick and Jessica" follow on June 15,
then critical sensation "Nip/Tuck" (June 24), followed by "The Osbournes"
(July 4) and finally, the return of popular hit series "The Amazing Race".
CTV's 2004 summer line-up also includes a slate of five original movies, which
have already started their run over five consecutive weeks. Already debuted
are "Burn: The Robert Wraight Story" (May 25) and "Prom Queen" (June 1). Next
up: "Sleep Murder" starring Jason Priestley (June 13); "Zeyda and the Hitman"
starring Judd Hirsch (Father's Day, June 20) and "The Death and Life of Nancy
Eaton" starring Jessica Pare (June 27).

    "Building a powerful first-run summer schedule that resonates with
Canadians is a priority," said CTV President of Programming Susanne Boyce who
points out that the injection of fresh summer programming has been an on-going
successful strategy for CTV for years. "Who Wants To Be A Millionaire" (1999)
and "The Sopranos" (2000) are just two early examples. "Canadians have long
demonstrated to us that if we build it, they will come."

    Today's announcement also re-confirms CTV's overall commitment to
Canadian programming. With the addition of "Instant Star" and "Robson Arms",
CTV will have six original drama series available, including television's
top-rated all-Canadian drama "Degrassi: The Next Generation", which was
recently named Best Family Series in the U.S. at the Young Artists Awards. The
others include Gemini Award winner and critically acclaimed "The Eleventh
Hour", investigative drama "Sue Thomas F.B. Eye" and veteran thriller "Cold
Squad", television's original "Cold" series, set to bow for its seventh and
final season. Meanwhile, returning for its second season is last year's number
one new comedy, "Corner Gas", featuring Brent Butt and his hilarious ensemble
cast. "Corner Gas" is one of three original Comedy series for CTV. The others
are the award-winning stand-up hit "Comedy Now!" and its comic cousin, "Comedy

    CTV's dominance continues in daytime, where the schedule continues to
deliver prime-time-like numbers. The powerhouse line-up, featuring programs
like "Vicki Gabereau", "Balance", "The View", "Oprah", "Dr. Phil" and others
remain intact for the 2004-2005 season.

    CTV's 2004-2005 schedule will also feature the best in Canadian
originally scripted movies with the addition of 13 new titles to its Original
Movie Package. The dramatic movie bundle continues to underscore CTV's
unparalleled commitment to scripted movies and mini-series. Highlighting this
slate is "Lives of the Saints", an epic four hour mini-series starring Sophia
Loren, Jessica Paré and Kris Kristofferson. It's the network's first in a new
strand of dramatic movies entitled Heroes, Champions and Villains and its
production represents the single largest commitment ever by CTV to a movie or

    In specials, CTV looks forward to its April, 2005 presentation of "The
2005 JUNO Awards" from Winnipeg. It's the first time ever for Canada's premier
musical showcase in Manitoba. A ratings bonanza for CTV, Boyce describes the
JUNOS as "one of the biggest events of the television season." Once again, The
JUNOS will join The 77th Annual Academy Awards, The 62nd Annual Golden Globe
Awards, The 56th Annual Prime Time Emmy Awards, The 32nd Annual American Music
Awards and The 31st Annual People's Choice Awards. In all, it's television's
most prolific Awards package.

    CTV has consistently improved its prime-time ratings over the past three
seasons, establishing three ratings beachheads: Number one in total viewers,
Adults 18-49 and Adults 25-54. However, in the last 52 weeks, CTV has also
become number one in Adults 18-34.

    Commenting on CTV's consistent ratings performance, Boyce said: "Our
strategy is about delivering Top 20 programs to mass audiences, delivering
shared experiences. Therein lies the competitive strength of conventional

    A look at the Top 20 list of shows in Canada over the last 52 weeks,

      -  16 of the Top 20 shows were found on CTV (Viewers 2+).
      -  12 of the Top 20 shows were found on CTV (Adults 18-34).
      -  13 of the Top 20 shows were found on CTV (Adults 18-49).
      -  15 of the Top 20 shows were found on CTV (Adults 25-54).

    Since 2001-2002, CTV has experienced 36 per cent growth in its average
prime-time audience (8-11 p.m.). The timing is no coincidence. CTV broke new
ground three years ago when it began striking program deals with
"unconventional" partners not part of the big four U.S. networks. On CTV,
Canadians began making hits out of series like "The Sopranos" from HBO, "The
Daily Show" from Comedy Central, "The Newlyweds" and "The Osbournes" from MTV
and most recently, "Nip/Tuck" from FX. Boyce notes that other Canadian
broadcasters have picked up the trend and says: "imitation is the sincerest
form of flattery."

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It boasts the
number-one national newscast, CTV News With Lloyd Robertson, and is the
number-one choice for prime-time viewing. CTV owns 21 conventional television
stations across Canada and has interests in 14 specialty channels, including
the number-one Canadian specialty channel, TSN. CTV is owned by Bell
Globemedia, Canada's premier multi-media company. More information about CTV
may be found on the company Web site at

    For complete scheduling information, and descriptions of all new shows,
please visit the CTV Media web site at

For further information: Mike Cosentino, CTV Inc., (416) 332-5048

SOURCE Telesat

Back to search results
­ ­