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MAKING THE CUT-Presented by Bell Debuts September 21 on CBC Television

TORONTO,Sept. 16 2004 --On Tuesday, September 21, the premiere
of MAKING THE CUT presented by Bell, airs at 8:00 p.m. (8:30 NT) on CBC
Television. This 13-episode docudrama hosted by Scott Oake and featuring NHL
coaches Scotty Bowman and Mike Keenan, provides a behind-the-scenes look at
the search for Canada's best unsigned hockey players as they compete for one
of six invitations to a Canadian NHL team training camp.
    "CBC is delighted to air this unique series. Making The Cut not only
reinforces CBC's commitment to Canadian Hockey, but also gives our viewers the
chance to experience what it takes to realize the Canadian dream of playing in
the NHL," says Slawko Klymkiw, Executive Director, Network Programming CBC
Television.
    The two-hour world premiere of MAKING THE CUT presented by Bell features
participants both male and female, and young and old, as they compete at Bell
Making the Cut Tryout Challenges held in Halifax, Montreal, Ottawa, Toronto,
Winnipeg, Calgary and Vancouver during the summer. From a cast of thousands,
only those players who catch the attention of NHL scouts and coaches during a
series of drills and skills testing are selected to move on during brutally
candid "War Room" sessions held each show. The first episode concludes as the
top 68 athletes learn which players have made the first cut to go on to
Vernon, B.C. to compete in a grueling, two-week training camp where bench
banter ensues, alliances are formed and War Room decisions reign.
    "Making the Cut is a compelling blend of human interest stories and hard-
hitting hockey action," said Derik Murray, Creator and Executive Producer,
Network Entertainment. "We're confident that this show takes Canada's favorite
pastime to the next level, giving fans a first-time, behind-the-scenes look at
what it really takes to play in the big leagues."
    Throughout the series, players come under the watchful eyes of NHL greats
Keenan and Bowman, and a team of NHL scouts and coaches led by Director of
Hockey operations Jack Birch. The docudrama introduces viewers to the real
life hardships of becoming an elite hockey player as the fitness, skills and
determination of the participants are evaluated on a daily basis. As training
camp progresses, players are demoted and designated as Black Aces. They must
now work extra hard to re-earn a spot on the coveted Blue and Gold elite
teams. Team Blue and Team Gold will eventually compete in a best-of-three
tournament. From this tournament, a final 17 players will be selected as
designated MAKING THE CUT All-Stars.
    On December 14, a two-hour finale will be broadcast live on CBC TV. The
finalists-17 MAKING THE CUT All-Stars-will stand in front of the nation,
waiting as the verdict is delivered. Only six players will earn the
opportunity of a lifetime and be drafted by one of the six Canadian NHL teams
to attend their upcoming 2005 training camp.
    "Hockey is Canada's game and Making the Cut is an extension of Bell's
longstanding commitment to the sport; something that connects us all to the
fabric of the country," said Alek Krstajic, Chief Marketing Officer, Bell
Canada Consumer Markets Group.
    As presenting sponsor of Making the Cut and Canada's leading
communications company, Bell will provide a selection of technologies for fans
of the show to enjoy an enhanced viewing experience, including the ability to
vote and answer real-time trivia questions using interactive TV, wireless and
online services through Bell ExpressVu, Bell Mobility and Bell Sympatico,
respectively. In addition, on-demand information such as player profiles,
coaches' notes and episode highlights will be available on-screen, wirelessly
and online for viewers to get more involved in the show
    MAKING THE CUT presented by Bell was created and produced by Network
Entertainment, Canada's pre-eminent independent production company
specializing in sports programming. All events surrounding the show were
produced by Molson Sports & Entertainment, Canada's leading producer of major
live event properties.
    The show will air every Tuesday at 8:00 p.m. (8:30 NT) on CBC Television
from September 21 to December 14, 2004.
    The interactive component of Making the Cut presented by Bell will launch
September 22nd at 1:00 a.m. EST. To access player profiles and obtain more
information about programming, please visit www.makingthecut.bell.ca .



For further information: Yuvraj Kakkar, CBC Sports, Toronto,
(416) 205-7068; Alison King, Media Profile, Toronto, (416) 504-8464

SOURCE Digital Voice / VoIP

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