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Bell unveils the ultimate fan zone at the epicentre of the 2010 Winter Games

    Bell Ice Cube, located at Robson and Beatty, will be the place to be to
connect live to the Olympic experience

VANCOUVER, Jan. 7 2010 -- Bell today unveiled plans for Bell Ice
Cube, a public showcase located at the heart of the Vancouver 2010 Olympic
Winter Games, where visitors can watch Olympic events live in HD, cheer on
Team Canada with the latest products from Bell, listen to live music and meet
some of world's best athletes, all under one roof.
    Housed in a 3,000 square foot (280 square metre) structure, the Bell Ice
Cube will open to the public on February 11. It will serve as the ultimate
viewing centre and meeting place for those wanting the next best thing to a
front-row seat at the 2010 Winter Games.
    "Bell wanted to create an experience for Olympic fans that would allow
them to connect to the spirit of Vancouver and the Games in a way that no
other place could offer," said Loring Phinney, Vice President, Corporate and
Olympic Marketing. "With more than 20 HD televisions showing all 10 channels
within Canada's Olympic Broadcast Media Consortium, plus our own dedicated
live venue feeds, the Bell Ice Cube is the natural meeting place for people
coming into the centre of the city."
    Bell Ice Cube will be open daily from February 11 to 28 from 11 am to 11
pm and will feature entertainment, Olympic ticket giveaways and interactive
product demonstrations. Visitors will have the opportunity to experience the
very best of Bell's communications solutions including Bell Mobility, Bell
Internet and Bell TV products and services.
    The unique high-tech design of Bell Ice Cube will provide visitors an
opportunity to view ceremonies and competitions on multiple plasma screens in
high definition Bell TV. During the Opening and Closing Ceremonies and during
major sporting events, visitors will be able to watch the magic on a large
projection screen.
    Every day at 3 pm, there will be a live show called Ice Talk, where
Olympians will be interviewed by five-time Olympian and Bell Champion
Charmaine Crooks. Athletes will share their own Olympic stories and sign
autographs for Games fans. The line-up of athletes will include Susan Auch
(speed skating), Duff Gibson (skeleton), Nancy Greene (alpine skiing), Clara
Hughes (speed skating), Johann Koss (speed skating), Chris Lori (bobsleigh),
Karen Magnussen (figure skating), Ashleigh McIvor (ski cross), Steve Omischl
(aerials), Joannie Rochette (figure skating), Beckie Scott (cross-country
skiing) and Hayley Wickenheiser (ice hockey).
    Bell Ice Cube will also feature guest performances by internationally
acclaimed vocal play group, Naturally 7. In addition to brilliant harmonies,
every instrument sound is created by the human voice. From musical styles
that range from pop to R&B, Naturally 7 has charmed fans around the world.
    Bell is truly bringing the Games to life. During the Vancouver 2010
Olympic Winter Games, every image seen on TV, every story read around the
world and every real-time score transmitted will traverse a network and
communications solution designed and delivered by Bell.

About Bell

    Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell
Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite
television, Bell Home phone local and long distance, and IP-broadband and
information and communications technology (ICT) services. Bell is proud to be
a Premier National Partner and the Exclusive Telecommunications Partner to
the Vancouver 2010 Olympic and Paralympic Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit For
information on BCE, please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited
members of the

For further information: Jeff Meerman, Bell Media Relations, (604) 678-7377,

SOURCE Mobility / Wireless

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