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Bell ExpressVu signs on more than 430,000 subscribers`

    Canada's Leading Satellite TV System Tops Electronics List for 
    1999 Buying Season

    TORONTO, Jan. 20 /CNW/ - Bell ExpressVu LP, Canada's leading satellite TV
company and 5th largest broadcast distributor, announced today it has signed
on more than 430,000 subscribers to its national digital service. The company
also announced that it added more than 250,000 subscribers in 1999 to reach a
total of 416,000 by the end of the year.
    "Our record sales and phenomenal growth in 1999 is an indication of the
growing popularity of satellite TV in Canada, especially in the urban
markets," said David McLennan, President and COO of Bell ExpressVu. "With the
smallest dish and double to triple the channels of the average cable company,
at today's low price, customers are increasingly making the switch to Bell
ExpressVu," said McLennan.
    In December 1999, Bell ExpressVu added more than 42,000 subscribers to
its satellite TV service, compared to 28,000 subscribers added by its
competitor Star Choice. This means Bell ExpressVu added 50% more subscribers
than Star Choice in the same period and finished up the year with 75,000 more
    In addition, Bell ExpressVu experienced a 56% increase in subscriber
activations for the month of December over December 1998, and a 66% increase
in total activations for the entire year, over last year.
    According to Martin Caines, Manager, Home Theatre Division of Future
Shop, Canada's leading consumer electronics retailer, "1999 was a banner year
for satellite TV and, as expected, the month of December was outstanding with
sales of almost three times more satellite TV systems being sold than in
December 1998."
    Bell ExpressVu also reported that after 26 months in business, its
annualized revenue is $230 million with an average revenue per subscriber
(ARS) of $46 per month, the highest ARS of all broadcast distributors in
    "While consumers can choose the lowest priced entry programming package
from Bell ExpressVu, they tend to find more and more programming to choose
from Bell ExpressVu than they do from cable," said David McLennan.
    The company expects to continue its rapid growth and reach more than one
million subscribers by the end of 2002.
    Bell ExpressVu is the only digital satellite television company in Canada
that broadcasts to an 18-inch dish - the smallest in Canada. The company
offers the largest programming line-up and pay-per-view service currently
available in Canada with more than 200 video and music channels.
    Launched in September 1997, Bell ExpressVu has become the largest and
fastest growing Direct Broadcast Satellite (DBS) television company in Canada.
Bell ExpressVu is a limited partnership, owned by BCE Inc. and part of the BCE
Media group of companies.


For further information: Paula Thompson, Bell ExpressVu, 1 888 482-0809; 
or Kimberley Carkner, Bell ExpressVu, (416) 382-5844

SOURCE Small & Medium Business

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