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Bell ExpressVu Invites Canadians to Explore New High Definition Oasis and Visual Treasures

ExpressVu breaks new ground once again by being first to offer new nature
    and arts channels Oasis HD(TM) and Treasure HD(TM)

    TORONTO, Ontario,March 13 2006 --- 
Bell ExpressVu continues to
build the most unique and exciting lineup of High Definition television
programming anywhere by announcing the launch of OasisHD and Treasure HD, new
channels created to give viewers stunning perspectives on nature in all of its
dimensions plus revealing glimpses into the exclusive world of art treasures
and collectables.
    The launch of OasisHD and Treasure HD - available for the first time
anywhere in Canada - once again expands ExpressVu's unmatched offering of
remarkable HD specialty, Canadian and international entertainment, news and
sports programming and Pay Per View packages. The latest HD offerings from
ExpressVu follow the recent launch of the popular Discovery HD channel.
    HD television, with its brilliant, high-resolution digital images and
theatre-quality sound, is giving Canadians a new viewing experience that is
richer, deeper and more panoramic than anything ever seen on standard TV. And
with an estimated three quarters of a million Canadian households already
tuning in to HD's cinematic realism - and with sales of HD-ready TV sets
continuing to climb - Canadians can't seem to get enough of the HD experience.
ExpressVu's launch of OasisHD and Treasure HD offers viewers new windows to
the worlds of nature and the visual arts in a way that only the stunning power
of High Definition can convey.
    "Once again Bell ExpressVu is demonstrating why we are the number one
source for HD programming in Canada by breaking ahead into exciting new
viewing frontiers with OasisHD and Treasure HD," said Pat Button, VP
Marketing, Bell ExpressVu. "We want to bring to Canadians a whole new viewing
experience that covers the entire universe of High-Definition possibilities
and Canadians are obviously eager to forge ahead with us on our quest for the
absolute best in HD programming anywhere."
    OasisHD provides new perspectives on nature and our place in it by
immersing viewers in all that is wild, beautiful and exotic across the planet.
OasisHD is commercial free and re-invents nature TV by allowing filmmakers to
use the power, vibrancy and clarity of HD to transport viewers to the most
beautiful and engaging places on Earth.
    Treasure HD is a new Canadian 7/24 High-Definition specialty channel
celebrating the rarely seen world of art, rare collectables and the inspired
hunt by collectors for beautiful, interesting and unique treasures from around
the globe and across history. Treasure HD explores diverse worlds of visual
arts - from humble studios and modern galleries to the world's great museums
and venerated institutes - always uncovering unseen treasures and the people
who pursue them.
    Current ExpressVu customers can obtain a three-month FreeVu of each new
channel. OasisHD and Treasure HD will also be offered free to new subscribers
of ExpressVu's HD Value Pack.

    Since 1997, Bell ExpressVu has been Canada's leading direct-to-home
satellite television company. With more than 1.6 million customers, Bell
ExpressVu is Canada's largest digital television provider, nationally
broadcasting more than 400 digital video and audio channels, including the
most High Definition channels in Canada, international programming and unique
interactive TV services. For more information, visit www.bell.ca/tv.

    About Bell Canada

    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly-owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE,
please visit
www.bce.ca.

    About High Fidelity HDTV

    High Fidelity HDTV is a new Canadian specialty broadcaster, focused on
delivering attractive and original 7/24 High Definition programming to the
rapidly growing number of Canadian HD viewers. The launch of OasisHD and
Treasure HD is an important first step in better serving Canadian HD
audiences. High Fidelity HDTV is in active development towards the launch of a
number of new all-HD services over the coming months. High Fidelity HDTV's
close relationship with Rainbow Media Holdings and with other leading HD
producers at home and abroad will provide Canadians with access to the finest
High Definition programming available anywhere.



For further information: For media inquiries, please contact:
Paulo Pasquini, Bell Canada, Media Relations, (416) 581-3311, 1-888-482-0809,
paolo.pasquini@bell.ca

SOURCE Bell TV

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