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Bell Canada Pushes Button on its Wireless Walkie-Talkie Service and Says "10-4, Good Buddy"

Consumers and Families to Benefit from Virtually Instant Connections
    Across Canada, Unlimited Long-Distance Calling and Advanced Data Services

    MONTREAL,March 16 2005 --
Bell Canada today announced
Bell Mobility has launched "10-4," its wireless walkie talkie-style service
that delivers virtually instant communication between users with the push of a
button, and without long distance charges. With 10-4, a wireless handset works
as both a walkie talkie and a traditional cell phone.
    Bell Mobility's 10-4 service is unique in supporting advanced data
services, like messaging, gaming and mobile Internet browsing on the most
feature-rich CDMA-based push to talk (PTT) handsets available in Canada.
Additionally, up to five Bell Mobility 10-4 subscribers can speak with each
other at one time, anywhere across the Bell Mobility IX digital network, or on
the Sprint network in the U.S.
    "Bell Mobility's 10-4 service gives people a new way to communicate
wirelessly across Canada, without long-distance charges", said Alek Krstajic,
President, Bell Mobility. "While this is an obvious fit for business users,
families are also really going to benefit from 10-4, whether they're on a ski
hill or on a family vacation: push one button, speak, and the message is heard
almost instantly by the receiver."
    The 10-4 service is available using specially designed Sanyo handsets,
exclusively available to Bell customers. The Sanyo SCP-7300 is a rugged-style
dual-band/tri-mode phone with large internal and external colour screens and
advanced wireless data services like text and picture messaging, gaming,
ringtones and location services. The Sanyo SCP-7300 handset retails for
$149.99 on a three-year contract. The Sanyo 4920, a future addition to the
lineup, features extended battery life, including standby time up to seven
    Bell Mobility's straightforward All-in-one pricing offers unlimited
long-distance calling on all 10-4 plans, which range from $20 to $30 per month
per member, with special offers during the first three months of service. As a
feature added to an existing rate plan, 10-4 service is $15 per month. Bell
Mobility's 10-4 handsets will be available in-store on March 22.

    About Bell Canada

    Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information, please visit .

For further information: media please contact: Nessa Prendergast, Bell
Canada, Media Relations, (416) 581-3311, 1-888-482-0809,

SOURCE Digital Voice / VoIP

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