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BCE reports 2010 second quarter results


This news release contains forward-looking statements. For a description of the related risk factors
and assumptions please see the section entitled "Caution Concerning Forward-Looking Statements"
later in this release.


Common share dividend increased by 5% to $1.83 per year 2010 financial guidance increased on improved outlook


- Net earnings applicable to common shares up 70.5% to $590 million
- Bell revenues up 4.5%; operating income up 30.6%; EBITDA(1) up 3.3%
- Bell Wireless operating revenues up 9.6%, service revenues up 10.8%;
  blended ARPU up 3.3% on wireless data revenue growth of 45%
- Wireless gross activations up 19%; net activations up 120%
- Bell Wireline operating income up 72.8%; Bell Wireline EBITDA up 6% on
  TV revenue growth of 11.6%, significant operating cost reductions and
  stabilizing network access line erosion


MONTREAL
, Aug. 5 2010 --
BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company, today reported BCE and Bell
results for the second quarter of 2010, and announced a 5% increase in its annual common share dividend
and improved financial guidance for 2010.


BCE reported improved financial performance with net earnings applicable to common shares growing by
70.5% to $590 million. In addition, Bell had revenue growth of 4.5%, reflecting strong TV and wireless
revenue growth of 11.6% and 9.6%, respectively, and the inclusion of revenues from The Source and Virgin
Mobile Canada (Virgin); operating income growth of 30.6%; EBITDA growth of 3.3%; wireless gross
subscriber activations of 480,639 and postpaid net activations of 102,754; and TV net activations of 9,775.


These results demonstrate continued progress in the execution of Bell's 5 Strategic Imperatives - Improve
Customer Service, Accelerate Wireless, Leverage Wireline Momentum, Invest in Broadband Networks and
Services, and Achieve a Competitive Cost Structure.


"Bell's strong operating momentum and financial performance are
the direct result of the Bell team's strong execution of our strategic
imperatives. We continue to accelerate our growth businesses in an
increasingly competitive marketplace, while continuing to invest in
the service programs and broadband networks that support our growth
into the future," said George Cope, President and CEO of BCE and Bell
Canada
. "At Bell Wireless, our world-leading HSPA+ network and roster 
of leading smartphones and turbo sticks produced wireless data revenue
growth of 45% and net activations that more than doubled year over year.
The substantial 6% increase in Bell Wireline EBITDA results from double-digit
Bell TV revenue growth, outstanding operating cost reductions and ongoing
decreases in NAS landline losses."


"Bell's strong financial results to date this year and positive outlook for the
remainder of 2010 allow us to continue to return value to shareholders with
another common share dividend increase, even as we continue to accelerate
investment in broadband network expansion to ensure Bell's and Canada's
competitiveness going forward," said Mr. Cope.


BCE today announced that the annual common share dividend will increase by 5% to $1.83 per share.
Accordingly, BCE's Board of Directors has declared a quarterly dividend of $0.4575 per common share
payable on October 15, 2010 to shareholders of record at the close of business on September 15, 2010.
With this increase, BCE's annual common share dividend has increased by 25% since the fourth quarter of
2008.


"We continue to maintain a positive outlook for the business which is supported
by our strong execution and solid competitive position across all our product lines,"
said Siim Vanaselja, Chief Financial Officer of BCE and Bell Canada.
"Our results in the first half of the year, including Q2 Free Cash Flow performance
tracking to the high end of 2010 guidance and revenue and Adjusted EPS ahead of
plan, support our upward guidance revision announced today."


"The 5% hike in our common share dividend also announced today - the second such increase this year
- is supported by our improved earnings outlook and maintains BCE's payout ratio conservatively toward
the low end of our policy range of 65% to 75% of increased Adjusted EPS guidance for 2010. The dividend
increase will also be readily funded from our Free Cash Flow with no material impact on our projected cash
balance for year-end 2010 of approximately $500 million," said Mr. Vanaselja.


Bell's operating revenues increased by 4.5% this quarter, to $3,792 million, as higher revenues from growth
in TV and wireless revenues and the acquisitions of The Source and the remaining 50% of the equity of
Virgin not already owned by Bell more than offset declines in local and access, long distance and wireline
data revenues.


Bell's operating income increased by 30.6% to $820 million this quarter due to higher EBITDA, lower
restructuring and other costs and lower depreciation and amortization of intangible assets. Bell's EBITDA
grew by 3.3% to $1,498 million this quarter due to higher revenues, disciplined cost management and lower
pension expense.


Bell Wireless operating revenues increased by 9.6% this quarter with service revenues increasing by 10.8%
and product revenues decreasing by 4.5%. Bell Wireless operating income and EBITDA decreased by
5.6% and 2.4% respectively due to the higher levels of gross activations and customer upgrades. Blended
ARPU(2) increased by $1.66 to $52.12 year over year as data revenue growth of 45% more than offset
voice ARPU declines due to customer adoption of richer rate plans. Wireless data revenues represented
approximately 22% of service revenues this quarter compared to approximately 17% of service revenues
for the same period last year. Gross activations of 480,639 and postpaid net activations of 102,754 were
19.0% and 60.1% higher than last year respectively.


The Bell Wireline segment had NAS losses of 129,147 this quarter, an improvement of 2.6% compared to
last year. TV subscribers increased by 9,775 this quarter compared to an increase of 20,018 in the same
period last year. High-speed Internet net subscribers decreased by 3,899 this quarter compared to an
increase of 1,991 last year.


Bell Wireline operating revenues increased by 2.2% as TV and equipment and other revenue growth more
than offset declines in local and access, long distance and data revenues. Equipment and other revenues
increased by 84.0% this quarter as a result of the acquisition of The Source. Bell Wireline operating income
increased by 72.8% as a result of higher EBITDA, lower restructuring and other costs and lower
depreciation and amortization of intangible assets. Bell Wireline EBITDA increased by 6.0% due to higher
revenues, cost reductions and lower pension expense.


Bell invested $538 million of capital this quarter, or 20.8% less than the same period last year. Capital
expenditures were higher in 2009 due to the build-out of our new HSPA+ network. Capital expenditures this
quarter supported Bell's strategic imperatives, including broadband fibre deployment and customer service
improvement initiatives.


BCE's cash flows from operating activities decreased by 5.8% this quarter to  $1,388 million due to higher
pension contributions and a decrease in working capital partly offset by lower restructuring and other and
interest payments. Free cash flow(3) was $566 million this quarter, an increase of 8.8% compared to the
same period last year, due to a decrease in capital expenditures partly offset by a decrease in cash flows
from operating activities.


BCE's net earnings applicable to common shares this quarter were $590 million, or $0.78 per share,
compared to  $346 million, or $0.45 per share, for the same period last year. Earnings growth this quarter
reflects lower restructuring and other costs.


BCE's Adjusted EPS(4) was $0.77 this quarter, an increase of 32.8% compared to last year as a result of
higher EBITDA, lower income tax expense and the impact of fewer outstanding BCE common shares as a
result of share purchases made under the 2010 normal course issuer bid (NCIB) program.


Financial Highlights
-------------------------------------------------------------------------
($ millions except per share amounts)
(unaudited)  Q2 2010 Q2 2009 % change
-------------------------------------------------------------------------
Bell (i)
-------------------------------------------------------------------------

Operating Revenues 3,792 3,628 4.5%
EBITDA 1,498 1,450 3.3%
Operating Income 820 628 30.6%
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BCE
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Operating Revenues 4,438 4,297 3.3%
EBITDA 1,828 1,791 2.1%
Operating Income 1,005 824 22.0%
Net Earnings Applicable to Common Shares 590 346 70.5%
EPS 0.78 0.45 73.3%
Adjusted EPS 0.77 0.58 32.8%
Cash Flows from Operating Activities 1,388 1,474 (5.8%)
Free Cash Flow 566 520 8.8%
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(i) Bell includes the Bell Wireless and Bell Wireline segments.


BCE's operating revenues increased by 3.3% to $4,438 million this quarter as higher revenues at Bell were
partly offset by lower revenues at Bell Aliant.


BCE's operating income increased by 22.0% to $1,005 million this quarter as higher operating income at
Bell was partly offset by lower operating income at Bell Aliant. BCE's EBITDA increased by 2.1% to $1,828
million
this quarter as EBITDA growth at Bell was partly offset by lower EBITDA at Bell Aliant.


Bell Wireless Segment


With continued momentum from the launch of its new HSPA+ network, Bell Wireless delivered strong gross
activations and postpaid net activations.


- Total Bell Wireless operating revenues increased by 9.6% to
$1,210 million this quarter. Service revenues increased by 10.8% to
$1,114 million due to subscriber growth, the acquisition of the
remaining 50% of Virgin and wireless data revenue growth of 45%.
Wireless data revenues represented approximately 22% of service
revenues this quarter compared to approximately 17% of service revenues
for the same period last year. Product revenues decreased by 4.5% to
$84 million due to competitive pricing on handsets.
- The acquisition of the remaining 50% of Virgin was completed on July 1,
2009. Accordingly, beginning in Q3 2009, wireless ARPU, churn and cost
of acquisition reflect 100% of Virgin's results. For prior periods,
these metrics have been reported on a pro forma basis to reflect 100%
of Virgin's results.
- On a pro forma basis, blended ARPU increased by $1.66 to $52.12.
Postpaid ARPU increased by $1.18 to $63.66 due to growth in data usage
partly offset by increased customer adoption of richer rate plans with
more services and voice minutes included at lower monthly prices.
Prepaid ARPU increased by $1.09 to $18.35 due to the growth of Virgin's
higher-ARPU subscriber base.
- Bell Wireless operating income decreased by 5.6% to $319 million this
quarter as a result of lower EBITDA and higher depreciation and
amortization of intangible assets. Bell Wireless EBITDA decreased by
2.4% to $457 million this quarter due to higher subscriber acquisition
costs associated with higher gross activations and an increase in
customer upgrades.
- EBITDA margins on wireless service revenues decreased to 41.0% this
quarter from 46.6% last year.
Total gross activations were 480,639 this quarter, or 19.0% higher than
last year. Total net activations were 98,459 this quarter, or more than
double the 44,716 net activations achieved last year. Postpaid net
activations were 102,754 this quarter, or 60.1% higher than last year.
The prepaid client base declined by 4,295 this quarter compared to a
decline of 19,465 last year due to higher prepaid gross activations.
- The Bell Wireless client base reached 6,987,386 at the end of the
quarter, an increase of 6.3% compared to last year.
- On a pro forma basis, postpaid churn remained stable at 1.3% compared
to last year while prepaid churn increased slightly to 3.4% from 3.3%.
Blended churn remained stable at 1.8%.
- On a pro forma basis, cost of acquisition increased by 12.3% this
quarter, to $374 per gross activation, due to higher handset subsidies.


Bell Wireline Segment


The Bell Wireline segment delivered revenue and EBITDA growth as well as solid gains in TV thanks to Bell
TV's ongoing leadership in High Definition.


- Bell Wireline operating revenues increased by 2.2% to $2,632 million
this quarter as product revenue growth from the acquisition of The
Source and TV revenue growth were partly offset by decreases in local
and access, long distance and data revenues.
- Bell Wireline operating income increased by 72.8% to $501 million this
quarter as a result of higher EBITDA, lower restructuring and other
costs and lower depreciation and amortization of intangible assets.
- Bell Wireline EBITDA increased by 6.0% this quarter, to $1,041 million,
due to higher revenues, cost reductions and lower pension expense.
Wireline direct operating costs, excluding acquisitions, were down
approximately $92 million year over year.
- Local and access revenues declined by 4.8% to $758 million this quarter
due to ongoing residential and business NAS erosion.
- Total NAS declined by 129,147 this quarter compared to a decline of
132,595 last year. Business NAS declined by 32,155 this quarter
compared to a decline of 31,216 last year. Residential NAS declined by
96,992 compared to a decline of 101,379 last year as retail residential
NAS losses improved for the eleventh consecutive quarter. On a
year-over-year basis, total NAS declined by 6.2%.
- Long distance revenues declined by 14.0% to $233 million this quarter
due mainly to ongoing residential and business NAS erosion, pricing
pressures in the business market, and the increased adoption of
unlimited or large block of time plans by residential customers.
- Data revenues declined by 1.1% to $909 million this quarter as lower
legacy data service revenues were partly offset by growth in IP and
broadband connectivity service revenues and residential Internet
revenues.
- High-speed Internet subscribers decreased by 3,899 this quarter
compared to an increase of 1,991 in the same period last year. At the
end of the quarter, Bell had 2,063,559 high-speed Internet subscribers.
- TV revenues were $434 million this quarter, or 11.6% higher than last
year reflecting subscriber growth, price increases and higher set-top
box rental revenues.
- Total TV subscribers increased by 9,775 this quarter compared to an
increase of 20,018 in the same period last year as a result of higher
churn partly offset by higher wholesale activations. At the end of the
quarter, there were 1,978,541 TV subscribers, or 5.0% more than at the
end of Q2 2009.
- TV subscriber churn increased to 1.3% from 1.1% last year.
- Equipment and other revenues increased by 84.0% to $219 million this
quarter due to the impact of The Source acquisition.


Bell Aliant Regional Communications


Bell Aliant's revenues decreased to $753 million this quarter, or by 4.1%, due to lower local and access,
long distance, and equipment and other revenues. Bell Aliant's operating income decreased by 5.6%, to
$185 million due to lower revenues partly offset by reductions in operating expenses.


Normal Course Issuer Bid


As of August 4, 2010, BCE has repurchased 11.2 million common shares under its 2010 NCIB program at a
total cost of $329 million. The common shares repurchased to date include the 2.66 million common shares
that BCE announced on  July 20, 2010 it would purchase pursuant to a private agreement with an arm's-
length third-party seller.


Improved outlook


Based on the strength of year-to-date results and the latest expectations for the balance of the year, BCE
increased its financial guidance for 2010 for revenues and Adjusted EPS and maintained its guidance for
EBITDA and capital intensity. In addition, BCE has indicated that it now expects its 2010 free cash flow at
the high end of its original guidance range. BCE's original guidance for 2010, issued on February 4, 2010,
and its updated guidance are as follows:


-------------------------------------------------------------------------
2010 Guidance Issued February 4, 2010 Updated August 5, 2010
-------------------------------------------------------------------------
Bell (i)
-------------------------------------------------------------------------

Revenue Growth 1% - 2% 2% - 3%
EBITDA Growth (ii) 2% - 4% 2% - 4%
Capital Intensity (less than or equal to)16% (less than or equal to)16%
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-------------------------------------------------------------------------

BCE
-------------------------------------------------------------------------

Adjusted EPS $2.65 - $2.75 $2.75 - $2.80
Adjusted EPS Growth 6% - 10% 10% - 12%
Free Cash Flow (iii) $2,000 M - $2,200 M High end
-------------------------------------------------------------------------

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(i) Bell's 2010 financial guidance for revenue, EBITDA and capital
intensity is exclusive of Bell Aliant.
(ii) The most comparable Canadian GAAP financial measure is operating
income. For 2010, Bell expects EBITDA growth of 2% to 4%. This
range reflects expected Bell operating income of approximately
$2,900 million to $3,100 million.
(iii) The most comparable Canadian GAAP financial measure is cash flows
from operating activities. For 2010, BCE expects to generate free
cash flow at the high end of the $2,000 million to $2,200 million
range. This amount reflects expected BCE cash flows from operating
activities at the high end of the $5,400 million to $5,600 million range.


Call with Financial Analysts


BCE will hold a conference call for financial analysts to discuss its second quarter results on Thursday,
August 5
at 8:00 a.m. (Eastern). Media are welcome to participate on a listen-only basis. To participate,
please dial (416) 340-2216 or toll-free 1-866-226-1792 shortly before the start of the call. A replay will be
available for one week by dialing (416) 695-5800 or 1-800-408-3053 and entering pass code 1040152#.


There will also be a live audio webcast of the call available on BCE's website at:  http://www.bce.ca
/en/news/eventscalendar/webcasts/2010/20100805
. The mp3 file will be available for download on this
page later in the day.


Notes


The information contained in this news release is unaudited.


(1) The term EBITDA (earnings before interest, taxes, depreciation and
amortization of intangible assets) does not have any standardized
meaning according to Canadian GAAP. It is therefore unlikely to be
comparable to similar measures presented by other companies. We
define EBITDA as operating revenues less cost of revenue and selling,
general and administrative expenses, meaning it represents operating
income before depreciation, amortization of intangible assets and
restructuring and other. We use EBITDA, among other measures, to
assess the operating performance of our ongoing businesses without
the effects of depreciation, amortization of intangible assets and
restructuring and other. We exclude these items because they affect
the comparability of our financial results and could potentially
distort the analysis of trends in business performance. We exclude
depreciation and amortization of intangible assets because it largely
depends on the accounting methods and assumptions a company uses, as
well as non-operating factors such as the historical cost of capital
assets. Excluding restructuring and other does not imply they are
non-recurring. EBITDA allows us to compare our operating performance
on a consistent basis. We believe that certain investors and analysts
use EBITDA to measure a company's ability to service debt and to meet
other payment obligations, or as a common measurement to value
companies in the telecommunications industry. The most comparable
Canadian GAAP financial measure is operating income. The following
tables are reconciliations of operating income to EBITDA on a
consolidated basis for BCE, Bell and for our Bell Wireline and Bell
Wireless segments.


($ millions)

-------------------------------------------------------------------------
BCE Q2 2010 Q2 2009
-------------------------------------------------------------------------
Operating income 1,005 824
Depreciation and amortization of intangible assets 815 821
Restructuring and other 8 146
-------------------------------------------------------------------------

EBITDA 1,828 1,791
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-------------------------------------------------------------------------

BELL Q2 2010 Q2 2009
-------------------------------------------------------------------------

Operating income 820 628
Depreciation and amortization of intangible assets 674 680
Restructuring and other 4 142
-------------------------------------------------------------------------

EBITDA 1,498 1,450
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BELL WIRELINE Q2 2010 Q2 2009
-------------------------------------------------------------------------

Operating income 501 290
Depreciation and amortization of intangible assets 537 553
Restructuring and other 3 139
-------------------------------------------------------------------------

EBITDA 1,041 982
-------------------------------------------------------------------------

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BELL WIRELESS Q2 2010 Q2 2009
-------------------------------------------------------------------------

Operating income 319 338
Depreciation and amortization of intangible assets 137 127
Restructuring and other 1 3
-------------------------------------------------------------------------

EBITDA 457 468
-------------------------------------------------------------------------

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(2) The acquisition of the remaining 50% of the equity of Virgin not
already owned by Bell was completed on July 1, 2009. Accordingly,
beginning in Q3 2009, wireless ARPU, churn, and cost of acquisition
reflect 100% of Virgin's results. For prior periods, these metrics
reflected our previous 50% ownership but have been reported on a pro
forma basis to reflect 100% of Virgin's results.
(3) The term free cash flow does not have any standardized meaning
according to Canadian GAAP. It is therefore unlikely to be comparable
to similar measures presented by other companies. We define free cash
flow as cash flows from operating activities and distributions
received from Bell Aliant less capital expenditures, preferred share
dividends, dividends/distributions paid by subsidiaries to
non-controlling interest, other investing activities and Bell Aliant
free cash flow. We consider free cash flow to be an important
indicator of the financial strength and performance of our business
because it shows how much cash is available to repay debt and
reinvest in our company. We present free cash flow consistently from
period to period, which allows us to compare our financial
performance on a consistent basis. We believe that certain investors
and analysts use free cash flow to value a business and its
underlying assets. The most comparable Canadian GAAP financial
measure is cash flows from operating activities. The following table
is a reconciliation of cash flows from operating activities to free
cash flow on a consolidated basis.


($ millions)

-------------------------------------------------------------------------
                                                      Q2 2010 Q2 2009
-------------------------------------------------------------------------
Cash flows from operating activities 1,388 1,474
Bell Aliant distributions to BCE 72 73
Capital expenditures (663) (800)
Other investing activities (31) (27)
Dividends paid on preferred shares (27) (27)
Cash distributions paid by subsidiaries to
non-controlling interest (93) (92)
Bell Aliant free cash flow (80) (81)
-------------------------------------------------------------------------

Free cash flow 566 520
-------------------------------------------------------------------------

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(4) The terms Adjusted net earnings and Adjusted EPS do not have any
standardized meaning according to Canadian GAAP. They are therefore
unlikely to be comparable to similar measures presented by other
companies. We define Adjusted net earnings as net earnings before
restructuring and other and net (gains) losses on investments. We
define Adjusted EPS as Adjusted net earnings per BCE Inc. common
share. We use Adjusted net earnings and Adjusted EPS, among other
measures, to assess the operating performance of our ongoing
businesses without the effects of after-tax restructuring and other
and net (gains) losses on investments. We exclude these items because
they affect the comparability of our financial results and could
potentially distort the analysis of trends in business performance.
Excluding these items does not imply they are non-recurring. The most
comparable Canadian GAAP financial measures are net earnings
applicable to common shares and earnings per share. The following
table is a reconciliation of net earnings applicable to common shares
and earnings per share to Adjusted net earnings on a consolidated
basis and per BCE Inc. common share (Adjusted EPS), respectively.


($ millions except per share amounts)

-------------------------------------------------------------------------
                                     Q2 2010 Q2 2009
-------------------------------------------------------------------------
                                     PER PER
                                     TOTAL SHARE TOTAL SHARE
-------------------------------------------------------------------------

Net earnings applicable to
common shares  590 0.78 346 0.45
Restructuring and other (1) (0.00) 98 0.13
Net (gains) losses on investments (8) (0.01) (3) 0.00
-------------------------------------------------------------------------

Adjusted net earnings 581 0.77 447 0.58
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Caution Concerning Forward-Looking Statements


Certain statements made in this news release, including, but not limited to, statements relating to our 2010
financial guidance (including revenues, EBITDA, capital intensity, Adjusted EPS and free cash flow), BCE's
dividend policy, BCE's projected cash balance at December 31, 2010, and other statements that are not
historical facts, are forward-looking. Forward-looking statements, by their very nature, are subject to
inherent risks and uncertainties and are based on several assumptions which give rise to the possibility that
actual results or events could differ materially from our expectations expressed in or implied by such
forward-looking statements. As a result, we cannot guarantee that any forward-looking statement will
materialize and you are cautioned not to place undue reliance on these forward-looking statements. The
forward-looking statements contained in this news release describe our expectations at August 5, 2010
and, accordingly, are subject to change after such date. Except as may be required by Canadian securities
laws, we do not undertake any obligation to update or revise any forward-looking statements contained in
this news release, whether as a result of new information, future events or otherwise. Except as otherwise
indicated by BCE, forward-looking statements do not reflect the potential impact of any non-recurring or
other special items or of any dispositions, monetizations, mergers, acquisitions, other business
combinations or other transactions that may be announced or that may occur after August 5, 2010. The
financial impact of these transactions and non-recurring and other special items can be complex and
depends on the facts particular to each of them. We therefore cannot describe the expected impact in a
meaningful way or in the same way we present known risks affecting our business. Forward-looking
statements are provided for the purpose of providing information about management's current expectations
and plans relating, in particular, to 2010 and allowing investors and others to get a better understanding of
our operating environment. Readers are cautioned that such information may not be appropriate for other
purposes.


Material Assumptions


Economic and Market Assumptions


A number of Canadian economic and market assumptions were made by BCE in preparing its forward-
looking statements for 2010 contained in this news release, including, but not limited to: (i) growth in
Canadian GDP in 2010 based on the estimates of the six major banks in Canada, (ii) consistent with this
consensus view, we have assumed a gradual improvement in the Canadian economic environment with
momentum beginning in the second half of 2010, (iii) revenues generated by the residential voice
elecommunications market in Canada to continue to decrease due, in part, to landline substitution to
competing technologies such as wireless, which is expected to increase in 2010 particularly as a result of
aggressive competitive activity by new wireless entrants having purchased AWS spectrum, and VoIP and
other factors including e-mail and instant messaging substitution, (iv) current levels of competition to
continue for residential and business local voice telephony, as cable operators and other telecom service
providers maintain the intensity of their marketing efforts and continue to leverage their network footprints to
pursue market share in our regions, (v) wireless industry penetration growth in 2010 similar to 2009, and
(vi) TV and Internet market growth at levels slightly lower than 2009, given the relatively high penetration
rates and maturity levels for these products.


Operational Assumptions


Our forward-looking statements for 2010 are also based on certain internal operational assumptions
concerning Bell (excluding Bell Aliant), including, but not limited to: (i) targeted retention and service bundle
offers, customer winbacks and better service execution to maintain residential NAS line losses steady year
over year, (ii) the trend, pursuant to which business market demand was adversely affected in 2009 as
business clients curtailed their spending and investment plans, to continue to moderate demand for
communications services and induce firms to migrate from legacy services to new technologies that provide
cost effective solutions to their needs, (iii) the November 2009 launch of our new HSPA/HSPA+ network to
drive increased smartphone penetration and enhance the opportunity for incremental growth in data usage
and increased roaming revenues, (iv) higher employment levels, increased discretionary spending and the
resumption of travel as the economic environment strengthens to result in higher wireless usage and
roaming revenues, (v) new wireless entrant competition to intensify progressively throughout the course of
2010 as additional service providers come to market, (vi) our wireless revenue growth to be driven by
ARPU from new services, careful price management and a continued disciplined expansion of our
subscriber base, (vii) Bell to benefit from ongoing technological improvements by manufacturers in Bell's
handset and device lineup and from faster data speeds that are allowing clients to optimize the use of Bell's
services, (viii) significant increase in our points of sale, (ix) diligent expense management to moderate the
impact of aggressive discount brand and new entrant pricing, higher retention spending and increased
acquisition costs driven by increased smart-phone customer penetration, * wireless EBITDA margin
pressure from new entrant competition and increased subscriber acquisition and retention costs, (xi)
wireless ARPU pressure from new entrant competition, (xii) expense savings, contributing to the
maintenance of stable EBITDA margins, to be achieved from renegotiating contracts with all our key IT
vendors and outsource suppliers, the flow-through from labour force reductions in 2009, field workforce
productivity improvements, leveraging operational synergies from the integration in 2009 of our business
customer-facing units, controlling network maintenance costs, and reducing traffic that is not on our own
network, and (xiii) improved wireline revenues due to revenues from the acquisition of The Source,
continued strong growth in Bell's TV business, and a continued focus on pricing discipline.


Financial Assumptions


Our forward-looking statements for 2010 are also based on certain other financial assumptions for 2010
concerning Bell (excluding Bell Aliant) including, but not limited to: (i) Bell's cash taxes to be approximately
$120 million, (ii) Bell's total net benefit plans cost (pension expense), which is based on a discount rate of
6.4% and a 2009 return on pension plan assets of 15%, to be approximately $130 million, (iii) Bell's
retirement benefit plans funding to be approximately $500 million, (iv) Bell's capital intensity to be less than
or equal to 16%, and (v) Bell to continue to invest in fibre deployment to expand its wireline broadband
footprint to approximately 3.6 million households by the end of 2010.


Our forward-looking statements for 2010 are also based on certain other financial assumptions for 2010,
including, but not limited to: (i) restructuring and other charges in the range of $75 million to $125 million, (ii)
depreciation and amortization expense slightly lower than 2009, (iii) an effective tax rate of approximately
20% or slightly below, and a statutory tax rate of approximately 30.6%, (iv) EPS to be positively impacted
by the planned repurchase of up to $500 million of common shares under BCE's normal course issuer bid
announced in December 2009, and (v) the permanent repayment of long-term debt maturing in 2010.


The foregoing assumptions, although considered reasonable by BCE on August 5, 2010, may prove to be
inaccurate. Accordingly, our actual results could differ materially from our expectations as set forth in this
news release.


Material Risks


Important risk factors that could cause our assumptions and estimates to be inaccurate and actual results
or events to differ materially from those expressed in or implied by the above-mentioned forward-looking
statements, including our 2010 financial guidance and our dividend policy, are listed below. Our ability to
meet our 2010 financial guidance and pay dividends in accordance with our dividend policy essentially
depends on our business performance which, in turn, is subject to many risks. Accordingly, readers are
cautioned that any of the following risks could have a material adverse effect on our forward-looking
statements. These risks include, but are not limited to: the intensity of competitive activity, including the
increase in wireless competitive activity resulting from Industry Canada's licensing of AWS spectrum to new
wireless entrants, and the resulting impact on our ability to retain existing, and attract new, customers, and
on our pricing strategies and financial results; general economic and financial market conditions, the level of
consumer confidence and spending, and the demand for, and prices of, our products and services; our
ability to implement our strategies and plans in order to produce the expected benefits; our ability to
continue to implement our cost reduction initiatives and contain capital intensity while seeking to improve
customer service; our ability to respond to technological changes and rapidly offer new products and
services; increased contributions to employee benefit plans; events affecting the functionality of, and our
ability to protect, maintain and replace, our networks, information technology systems and software; events
affecting the ability of third-party suppliers to provide to us essential products and services; the quality of
our network and customer equipment and the extent to which they may be subject to manufacturing
defects; labour disruptions; the potential adverse effects on our Internet and wireless businesses of the
significant increase in broadband demand; our ability to raise the capital we need to implement our
business plan, including for BCE's share buy-back program and dividend payments and to fund capital and
other expenditures and generally meet our financial obligations; our ability to discontinue certain traditional
services as necessary to improve capital and operating efficiencies; regulatory initiatives or proceedings,
litigation and changes in laws or regulations; launch and in-orbit risks of satellites used by Bell TV;
competition from unregulated U.S. DTH satellite television services sold illegally in  Canada and the theft of
our satellite television services; BCE's dependence on the ability of its subsidiaries, joint ventures and other
companies in which it has an interest to pay dividends and make other distributions; there can be no
certainty that dividends will be declared by BCE's board of directors or that BCE's dividend policy will be
maintained; stock market volatility; our ability to maintain customer service and our networks operational in
the event of the occurrence of epidemics, pandemics and other health risks; health concerns about radio
frequency emissions from wireless devices; and loss of key employees.


For additional information with respect to certain of these and other assumptions and risks, please refer to
BCE's 2009 Annual MD&A dated March 11, 2010 (included in the BCE 2009 Annual Report), BCE's 2010
First Quarter MD&A dated May 5, 2010 and BCE's 2010 Second Quarter MD&A dated August 4, 2010,
all filed by BCE with the Canadian securities commissions (available at www.sedar.com) and with the U.S.
Securities and Exchange Commission (available at www.sec.gov). These documents are also available on
BCE's website at www.bce.ca.


About BCE


BCE is Canada's largest communications company, providing the most comprehensive and innovative
suite of communication services to residential and business customers in Canada. Operating under the Bell
and Bell Aliant brands, the Company's services include telephone services, wireless communications,
high-speed Internet, digital television, IP-broadband services and information and communications
technology (ICT) services. BCE shares are listed in Canada and the United States. For corporate
information on BCE, please visit www.bce.ca. For Bell product and service information, please visit
www.bell.ca.


For further information: Media inquiries:
Julie Smithers,
Bell Media Relations,
(514) 391-2007,
julie.smithers@bell.ca
;


Investor inquiries:
Thane Fotopoulos,
BCE Investor Relations,
(514) 870-4619,
thane.fotopoulos@bell.ca


SOURCE Corporate

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