Bell disappointed with CRTC decision denying rural and remote communities the latest
wireless broadband network technology


CRTC's deferral account ruling forces telephone companies to deploy less-advanced DSL wired
technology rather than leading-edge HSPA+ wireless broadband




MONTREAL, Sept. 1 2010 --
The Canadian Radio-television and Telecommunications Commission (CRTC) yesterday issued a very
disappointing decision as to how funds accumulated in telecom company "deferral accounts" must be
used to expand broadband service to rural and remote Canadian communities.



"Bell had hoped to bring the same world-leading wireless HSPA+ technology to small unserved
communities in Ontario and Québec that we've rolled out to 93% of the Canadian population already.
More than 100 such locations - communities like La Patrie, Cloud Bay, Denbigh, Morson, Stratton,
Wawa - would have had access to the fastest mobile Internet access speeds and the latest voice and
data products and services available. In fact, a significant number of these communities wrote
letters of support for our HSPA+ proposal directly to the CRTC. Instead, the CRTC insists we roll
out less-advanced DSL technology." said George Cope, President and
CEO of Bell and BCE Inc.



"Considering the federal government's commitment to ensuring Canada's leadership in the digital
economy and its strong support for intensified investment in the latest broadband technologies, this
is quite frankly a shocking decision by the CRTC. It's a clear opportunity missed, and it
perpetuates the digital divide between rural and urban Canada,"
said Mr. Cope.



It is worth noting the dissenting opinion of the CRTC's vice chair of telecom,
Len Katz
, who wrote that the CRTC does need to embrace the latest broadband
technology available: "By limiting the rollout of broadband services to DSL technology, the
commission has taken a static view of technology and failed to recognize the dynamic changes taking
place in functionality and cost from newer technologies," Mr. Katz
wrote.



The CRTC also increased Bell's $488-million deferral account balance
to $583 million with interest charges of close to
$95 million
- despite Bell having little control over many of the delays in
the decision - and limited the amount Bell could spend on rolling out rural broadband to
$306 million
. The CRTC also requires Bell to return approximately
$250 million
, including interest, of deferral account funds to Bell
residential home phone customers in urban areas of Ontario and Québec in the form of credits,
rebates or promotional offers. Bell will announce plans to do so in coming days.



In 2002, the CRTC required established telcos, including Bell, MTS and TELUS, to create deferral
accounts that would hold surplus funds collected from urban home phone customers for an unspecified
later purpose. The CRTC believed that new competition in telecom would be hampered if the telcos
simply reduced prices for urban customers instead of building up a deferral account.



In 2008, the CRTC agreed that Bell could use its deferral account funds to build broadband out to
112 underserved communities in Ontario and Québec. In 2009, Bell applied to the CRTC for permission
to deploy the latest HSPA+ broadband technology, which Bell was already planning to roll out to 93%
of the Canadian population by the end of the year. Yesterday, the CRTC decided Bell should instead
bring less-advanced DSL (digital subscriber line) technology to these communities.




Financial guidance for 2010




Based on yesterday's CRTC decision, there is no change to BCE Inc.'s guidance for 2010 for revenues,
EBITDA, capital intensity and Adjusted EPS. However, the Company no longer expects 2010 free cash
flow at the high end of the guidance range.



BCE's original guidance for 2010 issued on February 4, 2010, its
increased guidance issued on August 5, 2010, and its current
expectation are as follows:



-------------------------------------------------------------------------
2010 Guidance
       Guidance       Increased Guidance    Current Guidance
               February 4, 2010      August 5, 2010
       Expectation
-------------------------------------------------------------------------
Bell (i)
-------------------------------------------------------------------------
Revenue Growth      1% - 2%                2% - 3%            2% - 3%
EBITDA Growth (ii)  2% - 4%                2% - 4%            2% - 4%
Capital Intensity      ≤16%                   ≤16%              ≤16%

-------------------------------------------------------------------------
-------------------------------------------------------------------------
BCE
-------------------------------------------------------------------------
Adjusted EPS    $2.65 - $2.75           $2.75 - $2.80      $2.75 - $2.80
Free Cash
Flow (iii)     $2,000 M - $2,200      M High end      $2,000 M - $2,200 M

-------------------------------------------------------------------------
-------------------------------------------------------------------------


(i) Bell's 2010 financial guidance for revenue, EBITDA and capital
intensity is exclusive of Bell Aliant.
(ii) The most comparable Canadian GAAP financial measure is operating
income. For 2010, Bell expects EBITDA growth of 2% to 4%. This
range reflects expected Bell operating income of approximately
$2,900 million to $3,100 million.
(iii) The most comparable Canadian GAAP financial measure is cash flows
from operating activities. For 2010, BCE expects to generate free
cash flow in the range of $2,000 million to $2,200 million. This
amount reflects expected BCE cash flows from operating activities
of $5,400 million to $5,600 million.



As the CRTC has increased Bell's accumulated deferral account balance by an amount of
$95 million
in interest charges, we now expect restructuring and other
charges for 2010 to be in the range of $170 million to $220 million.




About Bell




Bell is Canada's largest communications company, providing consumers and business with solutions to
all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV
direct-to-home satellite television, Bell Home Phone local and long
distance phone services, and IP-broadband and information and communications technology (ICT)
services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.



Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please
visit www.bce.ca.




Caution Concerning Forward-Looking Statements




Certain statements made in this news release, including, but not limited to, statements relating to
our 2010 financial guidance (including revenues, EBITDA, capital intensity, Adjusted EPS and free
cash flow), expected restructuring and other charges for 2010, and other statements that are not
historical facts, are forward-looking. Forward-looking statements, by their very nature, are subject
to inherent risks and uncertainties and are based on several assumptions which give rise to the
possibility that actual results or events could differ materially from our expectations expressed in
or implied by such forward-looking statements. As a result, we cannot guarantee that any
forward-looking statement will materialize and you are cautioned not to place undue reliance on
these forward-looking statements. The forward-looking statements contained in this news release
describe our expectations at September 1, 2010 and, accordingly, are
subject to change after such date. Except as may be required by Canadian securities laws, we do not
undertake any obligation to update or revise any forward-looking statements contained in this news
release, whether as a result of new information, future events or otherwise. Except as otherwise
indicated by BCE, forward-looking statements do not reflect the potential impact of any
non-recurring or other special items or of any dispositions, monetizations, mergers, acquisitions,
other business combinations or other transactions that may be announced or that may occur after
September 1, 2010. The financial impact of these transactions and
non-recurring and other special items can be complex and depends on the facts particular to each of
them. We therefore cannot describe the expected impact in a meaningful way or in the same way we
present known risks affecting our business. Forward-looking statements are provided for the purpose
of providing information about management's current expectations and plans relating, in particular,
to 2010 and allowing investors and others to get a better understanding of our operating
environment. Readers are cautioned that such information may not be appropriate for other purposes.




Material Assumptions




Economic and Market Assumptions




A number of Canadian economic and market assumptions were made by BCE in preparing its
forward-looking statements for 2010 contained in this news release, including, but not limited to:
(i) growth in Canadian GDP in 2010 based on the estimates of the six major banks in
Canada
, (ii) consistent with this consensus view, we have assumed a
gradual improvement in the Canadian economic environment with momentum beginning in the second half
of 2010, (iii) revenues generated by the residential voice telecommunications market in
Canada
to continue to decrease due, in part, to landline substitution to
competing technologies such as wireless, which is expected to increase in 2010 particularly as a
result of aggressive competitive activity by new wireless entrants having purchased AWS spectrum,
and VoIP and other factors including e-mail and instant messaging substitution, (iv) current levels
of competition to continue for residential and business local voice telephony, as cable operators
and other telecom service providers maintain the intensity of their marketing efforts and continue
to leverage their network footprints to pursue market share in our regions, (v) wireless industry
penetration growth in 2010 similar to 2009, and (vi) TV and Internet market growth at levels
slightly lower than 2009, given the relatively high penetration rates and maturity levels for these
products.




Operational Assumptions




Our forward-looking statements for 2010 are also based on certain internal operational assumptions
concerning Bell (excluding Bell Aliant), including, but not limited to: (i) targeted retention and
service bundle offers, customer winbacks and better service execution to maintain residential NAS
line losses steady year over year, (ii) the trend, pursuant to which business market demand was
adversely affected in 2009 as business clients curtailed their spending and investment plans, to
continue to moderate demand for communications services and induce firms to migrate from legacy
services to new technologies that provide cost effective solutions to their needs, (iii) the
November 2009
launch of our new HSPA/HSPA+ network to drive increased
smartphone penetration and enhance the opportunity for incremental growth in data usage and
increased roaming revenues, (iv) higher employment levels, increased discretionary spending and the
resumption of travel as the economic environment strengthens to result in higher wireless usage and
roaming revenues, (v) new wireless entrant competition to intensify progressively throughout the
course of 2010 as additional service providers come to market, (vi) our wireless revenue growth to
be driven by ARPU from new services, careful price management and a continued disciplined expansion
of our subscriber base, (vii) Bell to benefit from ongoing technological improvements by
manufacturers in Bell's handset and device lineup and from faster data speeds that are allowing
clients to optimize the use of Bell's services, (viii) significant increase in our points of sale,
(ix) diligent expense management to moderate the impact of aggressive discount brand and new entrant
pricing, higher retention spending and increased acquisition costs driven by increased smart-phone
customer penetration, * wireless EBITDA margin pressure from new entrant competition and increased
subscriber acquisition and retention costs, (xi) wireless ARPU pressure from new entrant
competition, (xii) expense savings, contributing to the maintenance of stable EBITDA margins, to be
achieved from renegotiating contracts with all our key IT vendors and outsource suppliers, the
flow-through from labour force reductions in 2009, field workforce productivity improvements,
leveraging operational synergies from the integration in 2009 of our business customer-facing units,
controlling network maintenance costs, and reducing traffic that is not on our own network, and
(xiii) improved wireline revenues due to revenues from the acquisition of The Source, continued
strong growth in Bell's TV business, and a continued focus on pricing discipline.




Financial Assumptions




Our forward-looking statements for 2010 are also based on certain other financial assumptions for
2010 concerning Bell (excluding Bell Aliant) including, but not limited to: (i) Bell's cash taxes to
be approximately $120 million, (ii) Bell's total net benefit plans
cost (pension expense), which is based on a discount rate of 6.4% and a 2009 return on pension plan
assets of 15%, to be approximately $130 million, (iii) Bell's
retirement benefit plans funding to be approximately $500 million,
(iv) Bell's capital intensity to be less than or equal to 16%, and (v) Bell to continue to invest in
fibre deployment to expand its wireline broadband footprint to approximately 3.6 million households
by the end of 2010.



Our forward-looking statements for 2010 are also based on certain other financial assumptions for
2010, including, but not limited to: (i) restructuring and other charges in the range of
$170 million to $220 million
, (ii) depreciation and amortization expense
slightly lower than 2009, (iii) an effective tax rate of approximately 20% or slightly below, and a
statutory tax rate of approximately 30.6%, (iv) EPS to be positively impacted by the planned
repurchase of up to $500 million of common shares under BCE's normal
course issuer bid announced in December 2009, and (v) the permanent
repayment of long-term debt maturing in 2010.



The foregoing assumptions, although considered reasonable by BCE on September
1, 2010
, may prove to be inaccurate. Accordingly, our actual results could differ materially
from our expectations as set forth in this news release.




Material Risks




Important risk factors that could cause our assumptions and estimates to be inaccurate and actual
results or events to differ materially from those expressed in or implied by the above-mentioned
forward-looking statements, including our 2010 financial guidance, are listed below. Our ability to
meet our 2010 financial guidance essentially depends on our business performance which, in turn, is
subject to many risks. Accordingly, readers are cautioned that any of the following risks could have
a material adverse effect on our forward-looking statements. These risks include, but are not
limited to: the intensity of competitive activity, including the increase in wireless competitive
activity resulting from Industry Canada's licensing of AWS spectrum to new wireless entrants, and
the resulting impact on our ability to retain existing, and attract new, customers, and on our
pricing strategies and financial results; general economic and financial market conditions, the
level of consumer confidence and spending, and the demand for, and prices of, our products and
services; our ability to implement our strategies and plans in order to produce the expected
benefits; our ability to continue to implement our cost reduction initiatives and contain capital
intensity while seeking to improve customer service; our ability to respond to technological changes
and rapidly offer new products and services; increased contributions to employee benefit plans;
events affecting the functionality of, and our ability to protect, maintain and replace, our
networks, information technology systems and software; events affecting the ability of third-party
suppliers to provide to us essential products and services; the quality of our network and customer
equipment and the extent to which they may be subject to manufacturing defects; labour disruptions;
the potential adverse effects on our Internet and wireless businesses of the significant increase in
broadband demand; our ability to raise the capital we need to implement our business plan, including
for BCE's share buy-back program and dividend payments and to fund capital and other expenditures
and generally meet our financial obligations; our ability to discontinue certain traditional
services as necessary to improve capital and operating efficiencies; regulatory initiatives or
proceedings, litigation and changes in laws or regulations; launch and in-orbit risks of satellites
used by Bell TV; competition from unregulated U.S. DTH satellite television services sold illegally
in Canada and the theft of our satellite television services; BCE's
dependence on the ability of its subsidiaries, joint ventures and other companies in which it has an
interest to pay dividends and make other distributions; there can be no certainty that dividends
will be declared by BCE's board of directors or that BCE's dividend policy will be maintained; stock
market volatility; our ability to maintain customer service and our networks operational in the
event of the occurrence of epidemics, pandemics and other health risks; health concerns about radio
frequency emissions from wireless devices; and loss of key employees.



For additional information with respect to certain of these and other assumptions and risks, please
refer to BCE's 2009 Annual MD&A dated March 11, 2010 (included in the
BCE 2009 Annual Report), BCE's 2010 First Quarter MD&A dated May 5,
2010
and BCE's 2010 Second Quarter MD&A dated August 4, 2010,
all filed by BCE with the Canadian securities commissions (available at
www.sedar.com
) and with the U.S. Securities and Exchange Commission
(available at www.sec.gov). These documents are also available on
BCE's website at www.bce.ca.



For further information: Jacqueline Michelis, Bell Media Relations, (613) 785-1427,
jacqueline.michelis@bell.ca
;


Thane Fotopoulos, BCE Investor Relations, (514) 870-4619, thane.fotopoulos@bell.ca


SOURCE Regulatory