Judge rules Bell can't yet claim new network is "most reliable" in Canada
- because it's too new

Bell can and will continue its "best network" advertising campaign

MONTREAL, Dec. 16 2009 -- Mr. Justice Cullen of the British
Columbia Supreme Court today dismissed competitor complaints about 4 of 5
claims made by Bell Mobility in its advertising - but held that its "most
reliable" claim will have to wait.
    The judge ruled Bell cannot claim its new wireless network, launched in
November, is Canada's "most reliable" simply because it's too new. Bell had
defined "most reliable" as meaning fewest dropped calls and clearest voice
quality - and those claims were backed up by the evidence presented. Bell can
and will continue to advertise the new network as Canada's largest, fastest,
best and most powerful in the country.
    "The court didn't argue with Bell Mobility's testing that found the new
network offered the clearest reception and the fewest dropped calls," said
Wade Oosterman, President of Bell Mobility. "However, based on the judge's
ruling, network tenure is now an issue in claiming that a network is most
reliable. In other words, the reliability of a brand new network cannot now
be directly compared to an older network. We don't agree of course and are
considering an appeal."
    For now, Bell Mobility will go ahead and remove all current advertising
that includes the words "the most reliable" - which affects only about 10% of
its total new wireless network advertising across Canada.
    "We'll continue to let clients across Canada know about the new network's
superiority of course," said Mr. Oosterman. "'Most reliable' can wait for
another day, but there's no doubt that the new network is the largest and
fastest, and nothing to stop us from letting Canadians know it's the
country's best and most powerful wireless network for those very reasons."
    The new network delivers high-speed - up to 21 Megabits per second -
wireless service to more Canadians in more places than any other network. It
covers approximately 93% of the Canadian population across 1.2 million square
kilometres. The new network also supports international roaming in more than
200 countries around the globe and across the United States too, thanks to a
roaming agreement with AT&T, the largest HSPA operator in the US.

About Bell

    Based in Montréal, Bell is Canada's largest communications company,
providing consumers and business with solutions to all their communications
needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV
direct-to-home satellite television, Bell Home phone local and long distance,
and IP-broadband and information and communications technology (ICT)
services. Bell is proud to be a Premier National Partner and the Exclusive
Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic
Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit www.bell.ca. For
corporate
information on BCE, please visit www.bce.ca.


For further information: Mark Langton, Bell Canada, (416) 581-4339,
mark.langton@bell.ca