MONTREAL, Nov. 4 2009 -- Bell today announced the availability of
iPhone 3GS on Bell Mobility's new state-of-the-art HSPA network that launched
today. The phone is offered to Bell customers with a range of 3G rate plans
tailored specifically for iPhone customers.
    iPhone 3GS is the fastest, most powerful iPhone yet, packed with
incredible new features including improved speed and performance - up to
twice as fast as iPhone 3G - with longer battery life, a high-quality 3
megapixel autofocus camera, easy to use video recording and hands free voice
control. iPhone 3GS includes iPhone OS 3.1, the world's most advanced mobile
operating system with features such as Cut, Copy and Paste, MMS, Spotlight
Search, landscape keyboard and more.
    "Launching Canada's fastest and largest wireless network enables Bell to
bring Canadians a new range of the most innovative and in-demand high-speed
mobile devices - including the iconic iPhone," said Wade Oosterman, President
of Bell Mobility and Chief Brand Officer for Bell.
    iPhone 3GS from Bell operates on the company's new HSPA network launched
today. With high-speed coverage extending to approximately 20,000 Canadian
cities and towns and covering more than 1.2 million square kilometres, it's
Canada's fastest and largest mobile network and is available to 93% of the
country's population as of launch.
    iPhone 3GS also supports full international roaming, which Bell offers on
GSM, UMTS and HSPA networks in more than 200 countries around the globe.

Pricing and availability:

    iPhone 3GS and iPhone 3G are now available nationally at Apple stores,
Bell Stores, Bell.ca, 18884Mobile, Cellular Point and Visions Electronics.

    -------------------------------------------------------------------------
    Items        Combo 45      Combo 55      Combo 75       Combo 95
                 plan for      plan for      plan for       plan for
                 iPhone*     iPhone*     iPhone*      iPhone*
    -------------------------------------------------------------------------
    Monthly fee    $45           $55           $75            $95
    -------------------------------------------------------------------------
    Voice       - Up to 100    - Up to 300   - Up to 400    - Up to 500
    credit        local          local         local          local
                  minutes        minutes       minutes        minutes
                - Up to 50     - Unlimited   - Unlimited    - Unlimited
                  bonus          Local Fab     Nationwide     Nationwide
                  minutes        Five          Fab Five       Fab Five
                - Unlimited      calling       calling        calling
                  Local        - Unlimited   - Unlimited    - Unlimited
                  Fab Five       local         local          local
                  calling        calling       calling        calling
                - Unlimited      during        during         during
                  local          nights        nights         nights
                  calling        (9 pm to      (9 pm to       (9 pm to
                  during         7 am) and     7 am) and      7 am) and
                  nights         weekends      weekends       weekends
                  (9 pm to       (9 pm Friday  (9 pm Friday   (9 pm Friday
                  7 am) and      to 7 am       to 7 am        to 7 am
                  weekends       Monday)       Monday)        Monday)
                  (9 pm Friday
                  to 7 am
                  Monday)
    -------------------------------------------------------------------------
    SMS credit    Unlimited      Unlimited     Unlimited      Unlimited
                  Fab Five       Fab Five      Fab Five       Fab Five
                  text           text          text           text
                  messaging      messaging     messaging      messaging,
                                                              plus
                                                              unlimited
                                                              domestic
                                                              sent and
                                                              received
                                                              text,
                                                              picture and
                                                              video
                                                              messages
    -------------------------------------------------------------------------
    Data credit   500 MB of      1 GB for      2 GB for       3GB for
                  data:          personal      personal       personal
                  personal       email,        email,         email,
                  email,         Internet      Internet       Internet
                  Internet       browsing      browsing       browsing
                  browsing       and           and            and
                  and            tethering.    tethering.     tethering.
                  tethering.     Plus, get     Plus, get      Plus, get
                  Plus, get      unlimited     unlimited      unlimited
                  unlimited      WiFi at       WiFi at        WiFi at
                  WiFi at        Starbucks     Starbucks      Starbucks
                  Starbucks

    Additional    Call Waiting   Call Waiting  Call Waiting   Call Waiting
    Features      Call           Call          Call Display   Call Display
                  Conferencing   Conferencing  Message        Message
                  Plan can be    Plan can be   Centre         Centre
                  sharable       sharable      Visual         Visual
                                               Voicemail      Voicemail
                                               Call           Call
                                               Conferencing   Conferencing
                                               Plan can be    Plan can be
                                               sharable       sharable
    -------------------------------------------------------------------------

    -----------------------------------------
    Device        No contract    3-year
                                 contract
                                 with minimum
                                 $45 Voice
                                 and Data
                                 requirement
    -----------------------------------------
    iPhone 3GS    $699.95        Starting at
    16GB                         $199.95
    -----------------------------------------
    iPhone 3GS    $799.95        Starting at
    32GB                         $299.95
    -----------------------------------------
    iPhone 3G     $599.95        Starting at
    8GB                          $99.95
    -----------------------------------------

For further information, please visit bell.ca/iphone.

About Bell

    Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell
Mobility wireless, Bell high-speed internet, Bell TV direct-to-home satellite
television, Bell home phone local and long distance, and IP-broadband and
information and communications technology (ICT) services. Bell is proud to be
a Premier National Partner and the Exclusive Telecommunications Partner to
the Vancouver 2010 Olympic and Paralympic Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit www.bell.ca. For
corporate
information on BCE, please visit www.bce.ca.

    * Combo 45, Combo 55, Combo 75 and Combo 95 plans for iPhone are only
        available on three-year terms. Clients may also choose from Bell
        existing suite of rate plans.


For further information: Julie Smithers, Bell Media Relations, (416)
528-9409, julie.smithers@bell.ca