Samsung OMNIA II will operate on Bell Mobility's all-new HSPA wireless
    network

MONTREAL, Oct. 30 2009 -- Bell and Samsung today announced the
exclusive availability of the Samsung OMNIA II touchscreen smartphone - the
Official Mobile Device of the Vancouver 2010 Olympic Winter Games - to
operate on Bell Mobility's all-new HSPA network in November.
    The Samsung OMNIA II will be the perfect device for accessing Bell
Mobility's upcoming offering of exclusive 2010 Winter Games mobile content.
Clients can also personalize their Samsung OMNIA II with an included Samsung
Vancouver 2010 Olympic Winter Games decal.
    "As a Premier National Partner and the Exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games, Bell is
excited to announce the exclusive launch of the Samsung OMNIA II touchscreen
smartphone, the Official Mobile Device of the Games," said Adel Bazerghi,
Senior Vice President of Products at Bell Mobility.
    OMNIA II buyers will also be able to download Samsung's Wireless Olympic
Works (WOW) communications platform, a comprehensive free application
designed to provide real-time information to users' phones and to keep fans
connected during the Vancouver 2010 Olympic Winter Games.
    "As the Official Worldwide Olympic Partner for Wireless
Telecommunications Equipment, Samsung takes great pride in our commitment to
the Olympic Games and through our wireless technology we are linking fans
around the world to the Games by making information related to results,
schedules, athletes and more, available," said Paul Brannen, General Manager,
Mobile Communications, Samsung Electronics Canada. "Breaking ground in
multimedia features and performance, OMNIA II promises an unrivaled
all-in-one mobile experience even the most demanding smartphone users will
enjoy."
    With the new Windows Mobile 6.5 operating system, including enhanced
on-the-go solutions for email, scheduling and contacts, the powerful Samsung
OMNIA II offers a wide range of business and entertainment features:

    - Bluetooth v2.0 and WiFi connectivity
    - HTML web browsing with Opera Mobile 9.5 Browser
    - World's largest (3.7 inch/94mm) WVGA AMOLED touchscreen display with
      accelerometer
    - Finger friendly TouchWiz(TM) touch-optimized User Interface
    - DVD-quality (480p) video recording/playback
    - 5 megapixel camera with autofocus and dual LED flash
    - The ability to manage documents with applications such as Power Point,
      Word or Excel
    - Memory expandable to 48 gigabytes

    Clients can personalize their home screen with drag and drop widgets
enabled by TouchWiz technology. Clients can also download additional online
widgets designed to fit any taste and style.

About Bell

    Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell
Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite
television, Bell Home phone local and long distance, and IP-broadband and
information and communications technology (ICT) services. Bell is proud to be
a Premier National Partner and the Exclusive Telecommunications Partner to
the Vancouver 2010 Olympic and Paralympic Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit www.bell.ca. For
corporate
information on BCE, please visit www.bce.ca.

About Samsung Electronics Canada Inc.

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products. SECA upholds Samsung's mission to provide consumers with
innovative digital convergence products that possess exceptional technology,
quality, features, performance and value.
    Samsung has been a global TOP sponsor of the Olympic Games since 1998 and
has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.
Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes
and celebrities raise funds for their respective charities, including the
Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey
Canada and the Toronto Football Club.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at
http://photos.newswire.ca. Images are free to accredited
members of the
media/


For further information: For media inquires: Julie Smithers, Bell Media
Relations, (416) 528-9409, julie.smithers@bell.ca; For
Samsung Electronics
Canada: Brock Penner, APEX Public Relations, (416) 924-4442 x226,
bpenner@apexpr.com