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Full-featured multimedia touch-screen phone in stores August 8
Unlimited Internet access available for $10 a month
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TORONTO, Ontario, July 3 2008 -- Bell today announced it will
introduce the Samsung Instinct(TM), a stylish and highly intelligent
touch-screen mobile phone, to Canada on August 8.
Already a hot seller in the United States since its introduction there
last month, the sleek and slender Samsung Instinct offers easy touch or stylus
navigation on its full QWERTY touch-screen keyboard and extra-large
high-resolution display.
The Samsung Instinct will also be available with a wide range of voice
and data plans, including the $10 Unlimited Mobile Browser add-on data plan
that allows unlimited Internet access.
"We are thrilled to offer Canadians this beautifully designed and
intelligent device. Accessing the Internet, listening to downloaded music or
satellite radio, watching TV or using it as a GPS system, it's all a real
pleasure with the Samsung Instinct thanks to its powerful touch screen and
easy interface," said Adel Bazerghi, Vice President, Products for Bell
Mobility. "Data pricing plans available with the Samsung Instinct will offer
also exceptional value and let clients take full advantage of Bell Mobility's
wide range of data services."

Multimedia data services from Bell

Bell offers access to the fastest and largest high-speed mobile data
network across North America, making Internet browsing on the Samsung Instinct
quick and easy. Bell also delivers a range of multimedia and other data
services that are perfect for the powerful device:

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- GPS Nav turn-by-turn navigation with audio directions and live traffic
updates
- Messaging services such as Windows Live Messenger(TM) and Windows Live
Hotmail(R)
- With more than two million songs, Bell's Full Track Music service is
the largest mobile music catalogue in Canada, and the only one to offer
full album downloads, artist bios and music reviews. Bell offers an
unlimited subscription service for $15 per month
- Mobile television featuring more than 20 popular channels, and
exclusive HBO programming
- SIRIUS Satellite Radio
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The Samsung Instinct includes a 2.0 MP camera/camcorder and supports up
to an 8 GB Micro SD card, allowing clients to download and permanently retain
content by purchasing additional cards if necessary.

Samsung Instinct pricing

The Samsung Instinct will be available for as little as $149.95 on a three-year
contract, $249.95 on a two-year contract or $399.95 on a one-year contract.
Clients can buy the Samsung Instinct without a term contract for $449.95.

For more information, please visit bell.ca/instinct.

About Bell

Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please
visit
www.bce.ca.

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For further information: media inquiries: Jason Laszlo, Bell Media
Relations, (416) 581-3311, 1 888 482-0809, jason.laszlo@bell.ca