TORONTO, December 28, 2007 – Bell today launched the Samsung r610, a feature-rich mobile
phone offering a custom client interface developed by Bell Mobility and a pre-installed
phonebook backup manager.
 
Exclusive to Bell, the Samsung r610 offers a wide range of multimedia and mobile data
features, including access to Full Track Music services and Canada’s largest mobile music
library, mobile movies and TV, SIRIUS Satellite Radio, picture and video messaging, and
Internet access to popular sites, including email services, Facebook and YouTube.
 
The phone also features Bell Mobility’s new mobile user interface, offering clients have very fast
access to favourite applications and services, and features such as personalized “bubbles” that
deliver dynamic data streams, such as weather and news headline updates.
 
A pre-installed backup manager service on the Samsung r610 also allows clients to easily save
their existing phone book contacts through a simple set-up procedure on a desktop web portal.
Any updates to the contact list are easily managed and stored on the portal and wirelessly
synchronized with the phone. The service is available for $3.00 per month.
 
“Providing clients with advanced services is a key element in our strategy to deliver an
exceptional wireless experience,” said Adel Bazerghi, Vice President, Products. “The new user
interface lets clients customize their home screen to suit their interests and needs, and the
backup manager eliminates any risk of losing their valuable contact information.”
 
Available for as little as $99.95 on a three-year contract, the Samsung r610 also offers a 1.3
megapixel camera and flash, camcorder, stereo Bluetooth capability, expandable memory and a
speakerphone. As well, until December 31, 2007, when combined with any monthly voice plan,
clients will a receive free Music BoxTM, a Bluetooth® enabled mobile speaker system,
speakerphone and wearable headset with microphone, valued at retail price of $199.99. For more
information, please visit: bell.ca/wireless.
 
About Bell
Bell is Canada's largest communications company, providing consumers with solutions to all
their communications needs, including telephone services, wireless communications, high-speed
Internet, digital television and voice over IP. Bell also offers integrated information and
communications technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a
Premier National Partner and the exclusive Communications Partner to the Vancouver 2010
Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's
products and services, please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.
 
 
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For media inquiries, please contact:
 
Jeff Meerman
Bell Media Relations
1 877 410-4221
jeff.meerman@bell.ca