By simply requesting to be located, Bell Mobility's MyFinder service
    delivers customers with the relevant and local information they need.

TORONTO,Dec. 17 2002 --Bell Mobility, Canada's leading wireless
provider, today announced MyFinder, the first offering in Bell Mobility's
suite of location based services (LBS) that will support useful and convenient
applications based on the user's location. MyFinder allows Bell Mobility
customers in Quebec and Ontario to receive location-specific information on
their digital wireless handset and eventually PDA (personal digital
assistant). LBS will be available on Bell Mobility's network in Western Canada
in the first quarter of 2003.
    With a push of a button, MyFinder finds the location of the user's mobile
device (with their consent) within Bell Mobility's coverage area and allows
the user to look-up information for services such as restaurants, gas
stations, hotels, hospitals, banks or theatres. MyFinder will also provide the
user with the address and directions for the requested destination, as well as
the expected distance and time of travel to get there -- whether by vehicle or
by foot. Directories and directions can be sent as a text message to the user
or to a friend's mobile device.
    "Whether it's text messaging, wireless games, e-mail or even LBS, today's
wireless customer wants to be able to use their mobile device for more than
just making and receiving voice calls," said Kelly Dixon, Vice President
Marketing Bell Mobility. "Today's announcement is the first phase of Bell
Mobility's commercial launch of location based services. LBS will evolve to
deliver higher levels of accuracy, expand to include a wider selection of
content, and a suite of advanced offerings including services that will enable
customers to find and communicate with each other."
    MyFinder services will also soon be available through Bell Mobility's
VoiceNet service, offering customers an interactive voice based alternative to
search for nearby services and businesses. Offering LBS is the first step in
being able to deliver safety services to our customers that will enable
dispatch emergency assistance in the future.

    Here are a couple of examples of how MyFinder works:

        - Sarah is trying to finish off her holiday shopping but needs
          more money. She has requested to be located by the MyFinder
          service which has found her in the area of Pine Street and
          Alexander Street. Sarah requests MyFinder to provide her with
          a list of nearby bank machines. MyFinder provides her the list
          of the nearest bank machines, estimates the time it would take
          to get there and provides step-by-step walking directions to
          the bank machine she selects.

        - Richard has just finished work and has agreed to meet Karen
          for dinner. He has requested to be located by the MyFinder
          service which has found him at the corner of Bay and Maple
          streets. He requests a Thai restaurant at Brighton and
          St. Pierre streets and sends this information to his dinner
          companion Karen, located at Oak and Creek streets, by quickly
          sending her a text message through the MyFinder service.
          Richard can also look up directions to the restaurant and
          then search for a gas station along the way, and be provided
          with step-by-step directions (based on mode of travel).

    Today's version of MyFinder narrows the location down to the general area
using the cellular transmission tower which is in contact with the customer's
wireless device. The initial offering will be available through Bell
Mobility's Mobile Browser service and as such, is only available to those
customers with digital wireless phones.
    When using MyFinder, customers will continue to be charged according to
their existing Mobile Browser and Text Messaging rate, and will only pay an
incremental fee when they request to be located. Those customers that select
the option "Find Me" will be charged $0.25 for each "Find Me" request. Once a
customer selects the "Find Me" option their location information can be used a
number of times to locate various items.
    When customers subscribe to MyFinder services, they will be in full
control of the times at which their location information will be available to
the service, through a personalized privacy profile. For more information
about the MyFinder privacy policy, please visit www.bell.ca/MyFinder.

    About Bell Mobility
    -------------------
    Bell Mobility, a division of Bell Canada, provides a complete range of
innovative wireless communications solutions: PCS and cellular, web-browsing
and data, two-way messaging, paging and airline passenger communications
services. Bell Canada, Canada's national leader for communications in the
Internet world, provides connectivity to residential and business customers
through wired and wireless voice and data communications, high speed and
wireless Internet access, IP-broadband services, e-business solutions, local
and long distance phone and directory services. Bell Canada is owned by BCE
Inc. of Montréal. For more information please visit www.bell.ca

    No need to whistle, the next time you need a taxicab, just dial (pound
key)TAXI on your cellphone. A convenient voice-activated system will connect
you to the first available taxicab company -- in any city, anywhere in Canada.
Bell Mobility is offering this service free during the Holidays. So make
(pound key)TAXI your designated driver and have a safe Holiday Season.




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For further information: For media information and interview
opportunities contact: Don Blair, Bell Canada Media Relations,
(416) 581-3311, 1-888-482-0809, don.blair@bell.ca;
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