TORONTO,Oct. 5 2001 --Bell Mobility subscribers can now play ABC.com's
"Who Wants To Be a Millionaire" game anytime and anywhere they choose. Bell
Mobility, Canada's leading wireless provider, is the exclusive cellular
carrier in Canada to offer the "Who Wants to Be a Millionaire" wireless game
in partnership with ABC.com, the official website for the ABC Network. The
television version of "Who Wants To Be A Millionaire" airs every Monday at 7
p.m. on CTV (EST).
    For the first time, a web enabled cell phone equipped with Mobile
Browser(TM), Bell Mobility's wireless gateway into the Internet, is all mobile
customers need to log on and experience the thrills of the world-famous game
show. The new wireless "Who Wants to Be A Millionaire" game, created for
entertainment purposes only, joins a long list of games now available on
Mobile Browser.
    "Bell Mobility offers the most innovative choices in wireless
communications for young Canadians and our wide selection of exciting wireless
games is a key contributor for our success in this market," said Kelly Dixon,
General Manager, Wireless Internet and Data, Bell Mobility. "Almost 40 per
cent of all hits on Bell Mobility's Mobile Browser(TM) are registered to
mobile games and entertainment sites. That's double the traffic over just six
months ago."
    "In just one year, we've gone from a single gaming partner accounting for
eight per cent of all of Bell Mobility's wireless Internet traffic to eight
partners who comprise almost 40 per cent of Internet traffic. The huge growth
is a testament to the increasing popularity of this relatively new gaming
platform, which will expand even more as we introduce more exciting games like
"Who Wants to be a Millionaire," added Dixon.
    "ABC.com is proud to deliver this type of interactive experience to our
user and the television viewing audience," said Dick Glover, Executive Vice
President, Internet and Digital Media, ABC, Inc. "The Wireless Millionaire
game enables users to take an active role in their television viewing
experience by engaging in the show both online and offline."
    The wireless version of "Who Wants To Be A Millionaire", joins Bell
Mobility's stable of eight wireless gaming partners, including, Indiqu, Cosmic
Games, Air Games, WeGotGames, FunCaster.com, WapZig.com, Just4Fun and nGames.
    According to a recent study by ARC Group in the United States, there are
currently 42.9 million wireless gaming users world wide, making this
application the third most popular application in the mobile entertainment
arena after information services and music. By 2006, wireless gaming will move
ahead of music to become the second most popular application, with almost 850
million users throughout the globe.

    About Bell Mobility
    -------------------
    Bell Mobility, a division of Bell Canada, provides a complete range of
innovative wireless communications solutions; PCS and cellular, web-browsing
and data, two-way messaging, paging and airline passenger communications
services. Bell Canada, Canada's national leader for communications in the
Internet world, provides connectivity to residential and business customers
through wired and wireless voice and data communications, high speed and
wireless Internet access, IP-broadband services, e-business solutions, local
and long distance phone and directory services. Bell Canada is owned by BCE
Inc. of Montréal (80%) and by SBC Communications Inc. of San Antonio, Texas
(20%). For more information please visit www.bell.ca

    About the ABC Internet Group
    ----------------------------
    ABC.com is one of three business units of ABC Internet Group, which is
part of the ABC Television Network and The Walt Disney Company. AIG develops
and manages ABC.com, the leading broadcast network website; ABCNEWS.com, one
of the leading news sites; Enhanced TV, the ultimate interactive experience;
and Oscar.com, the official website for the Academy Awards produced in
conjunction with ABC.com and the Academy of Motion Picture Arts and Sciences.
Dick Glover oversees the ABC Internet Group which has operations in Burbank,
CA, and New York, NY.




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For further information: please contact: Catherine Hudon, Bell Media
Relations, (416) 581-3311, 1-888-482-0809, Catherine.hudon@bell.ca; Candice
J. Termo, ABC.com, (818) 460-6502, candice.termo@abc.com