- 8th Annual Bell Mobility Awards Ceremony kicks-off
      Canadian Wireless Safety Week and Police Week -

TORONTO, May 17 -- Bell Mobility announced its annual Cellular
Samaritan award winners today. The awards ceremony honours outstanding
customers who have gone "above and beyond" by using wireless technology to
assist fellow citizens and the police in emergency situations.
    "This year's Cellular Samaritan winners offer real life examples of how
wireless technology can also act as a safety tool that people can use to help
others in distress," said Deb O'Sullivan, Director of Customer Service for
Bell Mobility. "Mobile phones not only help people stay connected to friends
and family, but in many instances they prove to be a lifeline for those in
need."
    Canadians make close to three million 911 calls each year from mobile
phones. Concerned cellular customers report emergencies of all kinds,
including car accidents, acts of violence and drunk drivers. This year, Bell
Mobility received over 1,000 customer submissions ranging from reports of
drunk drivers to life-saving calls to 911 for heart attack victims.

    This year's Cellular Samaritan winners are:

    Grand Prize Winner: Brian Whitley, Low Banks, ON. Brian called 911 from
his cell phone to help a man having a heart attack. He then left his mobile
phone with the man in case he needed to call his family from the hospital.

    First Runner Up: Liz Jones, Oshawa, ON. Liz used her mobile phone to call
911 to help a woman whose 10 month-old baby had stopped breathing. Liz spoke
to the 911 operator and reassured the woman until fire and ambulance
attendants arrived to give the baby oxygen.

    Second Runner Up: Donna Baillie, Burlington, ON. Despite being overcome
with carbon monoxide fumes, Donna rescued three cub scouts from a cabin and
led them to safety. Once outside, Donna instructed one of the children to use
her mobile phone to call 911 for help.

    Third Runner Up: Lydia Yoo, Stirling, ON. Lydia was on a Via Rail train
from Toronto to Montreal that crashed between Bowmanville and Oshawa. Lydia
gave her mobile phone to the train attendant to alert Via Rail in Montreal.
She also let other passengers use her cell phone to call their families.
    In addition to receiving a Cellular Samaritan award, Bell Mobility's
Grand Prize winner was awarded a new Samsung mobile phone with $250 worth of
free local airtime. Each runner up received emergency in-car kits and Bell
Mobility apparel.

    Canadian Wireless Safety week takes place from May 29th - June 2nd and
Police week from May 13th - 20th. Bell Mobility's Cellular Samaritan awards
are designed to raise awareness of how wireless technology can be used to
provide assistance and offer comfort in emergency situations.
    The Bell Mobility Inc. family of companies provides a complete range of
wireless communications solutions -- cellular, paging, data, satellite, PCS
and airline passenger communications services -- to 2.5 million Canadian
customers. Bell Mobility Radio provides two-way voice and wireless data
services to public safety and emergency services agencies. Bell Mobility Inc.
is a wholly-owned subsidiary of Bell Canada. For more information on Bell
Mobility, visit the Web site at http://www.bellmobility.ca



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For further information: please call: Norm Berberich, Bell Mobility,
Tel: (905) 282-4054, Nberberi@mobility.com; Fiona
McIntyre, GPC
Communications, Tel: (416) 598-0055 ext. 245, Fmcintyre@gpc.ca