TSN and Canadian Curling Association Sign Groundbreaking Broadcast Deal Through 2014

<<
           - Includes exclusive broadcast and multimedia rights for
                         Season of Champions events -

                - CCA sponsors express support for new deal -
    >>

    TORONTO, June 15 2006 -- 
TSN and the Canadian Curling Association (CCA)
today announced a landmark six-year broadcast and multimedia deal, providing
TSN with exclusive Canadian rights to Season of Champions events each year,
making TSN the one and only home of curling in Canada. The deal commences in
2008 and runs through the 2013/14 season, fortifying TSN's long-standing
partnership with the CCA that dates back to the network's inception in 1984.
    Under terms of the deal, TSN will carry exclusive coverage of all eight
Season of Champions events, including the semis and finals. In addition, along
with afternoons and evenings, viewers will be treated to the return of the
morning draws. Fans can turn to TSN for complete coverage of the Tim Hortons
Brier, Scotties Tournament of Hearts, Ford World Men's and Women's Curling
Championships, as well as timely coverage of the 2009 Tim Hortons Canadian
Curling Trials leading into the 2010 Olympic Winter Games in Vancouver. The
opportunity also exists to carry select matches on CTV. (See below for the
complete list of curling coverage on TSN.)
    "TSN has always been a staunch supporter of curling in Canada, and this
deal further establishes curling as a cornerstone of the network's programming
leading up to the 2010 Olympic Games and beyond," said Phil King, President,
TSN. "TSN's commitment to the sport for the past two decades has been
paramount in making curling the TV-friendly broadcast it is today and helped
put curling on the map in Canada."
    "Unprecedented coverage and the return of morning draws will be embraced
by our fans and viewers across the country and around the world," said Dave
Parkes, CEO, Canadian Curling Association. "This agreement and a strengthened
relationship with TSN ensures a positive, exciting and long-term future for
our sport."
    As announced, the new six-year deal includes a comprehensive suite of
multimedia rights, including broadband, mobile, video-on-demand, interactive
television, podcasts and even rights for radio broadcasts. TSN intends to
fully leverage these rights to continue in its efforts to build and grow
Canada's curling audiences, reaching out for the first time to new and
existing fans on multi-platforms. For the first time ever, Canadians will be
able to watch Canada's national curling championships outside the country on
the broadband platform.
    TSN has confirmed that its acclaimed curling broadcast team of Vic
Rauter, Linda Moore and Ray Turnbull will continue to call the action for all
of the network's curling coverage. Over the years, the trio has created a
broad and supportive fan base and their names have become synonymous with
curling in Canada.
    Partners, event sponsors and other supporters of the sport were quick to
respond to today's announcement:

    <<
        "The World Curling Federation recognizes the value of securing long-
        term predictability in a broadcast partner and is very pleased that
        the CCA's agreement with TSN will span two Winter Olympic Games,"
        said Les Harrison, President, World Curling Federation.

        "When a major national broadcaster like TSN commits to a 50 per cent
        increase in the amount of live curling coverage, it's clear that the
        players are extremely happy," said Paul Boutilier, President, World
        Curling Players Association.

        "Ford of Canada is proud to have been a sponsor of Canadian curling
        for the past 12 years and we look forward to our joint partnership
        with TSN, continuing to build the sport of curling in Canada and
        encouraging participation from coast to coast," said David Greenberg,
        Vice-President, General Marketing, Ford Motor Company of Canada
        Limited.

        "Scott Paper is excited by the return of morning broadcasts and the
        stability this new television agreement will provide as curling and
        the CCA build toward 2010 and what many believe will be the best
        Winter Olympics ever. We applaud the CCA for this proactive move and
        look forward to working with the CCA and TSN over the term of this
        agreement," said John McClelland, Corporate Vice-President, Consumer
        Business, Scott Paper Ltd.

        "Tim Hortons is proud to support curling communities across the
        country," said David McMullen, Vice-President, Regional Marketing and
        National Promotions, Tim Hortons. "It has been exciting to witness
        the growth of the sport from community rinks to national and
        international competitions, such as the Tim Hortons Canadian Curling
        Trials and Tim Hortons Brier. The Canadian Curling Association's new
        partnership with TSN offers a great opportunity to continue to bring
        curling to Canadian audiences coast to coast. We look forward to
        being part of the action this winter."

    TSN's curling coverage will include the following (note - coverage
features weekday morning, afternoon, evening and weekend draws leading up-to
and including the final draw(s) unless otherwise specified):

    -   Tim Hortons Brier - Teams from each province and territory compete
        for the title of Canadian men's champion and the right to represent
        Canada at the Ford World Men's Curling Championships
    -   Scotties Tournament of Hearts - Teams from across Canada take on the
        defending Team Canada champion for the Canadian women's curling
        championship title
    -   Ford World Women's Curling Championship - 12 countries hit the ice to
        battle for international female curling supremacy (TSN will televise
        all draws featuring Canada as well as the semifinals and finals when
        the event is held in Canada. When the tournament is played abroad,
        TSN will televise a minimum of the semifinals and finals)
    -   Ford World Men's Curling Championship - 12 countries battle to the
        button to decide the world's best men's curling team (TSN will
        televise all draws featuring Canada as well as the semifinals and
        finals when the event is held in Canada. When the tournament is
        played abroad, TSN will televise a minimum of the semifinals and
        finals)
    -   Tim Hortons Canadian Curling Trials - Arguably the biggest event on
        the 2009 curling calendar, the Trials features the country's elite
        curlers competing for the right to represent Canada at the Olympic
        Winter Games in Vancouver 2010
    -   Continental Cup of Curling - A unique Ryder Cup-style tourney with
        players competing in men's, women's and mixed events to challenge the
        skills of the game's premier shot-makers
    -   M&M Meat Shops Canadian Juniors - An annual event which determines
        the best under-20 men's and women's curling teams in Canada (TSN will
        televise Saturday and Sunday final draws)
    -   Strauss Canada Cup of Curling - Twenty of Canada's top men's and
        women's curling teams battle to the button (TSN will televise Friday,
        Saturday and Sunday draws, including the final)
    >>

    Leading into the 2008/09 curling season, TSN will continue to televise
afternoon and evening draws for the first seven of nine days (Saturday through
Friday) from the Scotties Tournament of Hearts, Tim Hortons Brier and the Ford
World Curling Championships.

    About The CCA
    --------------
    The Canadian Curling Association (CCA) is the national governing body of
curling in Canada and is recognized by Sport Canada, the Canadian Olympic
Association and the World Curling Federation. The CCA's mission is to
encourage and facilitate the growth and development of curling in Canada. The
CCA is responsible for the organization and operation of the six Canadian
championship events (men, women, junior men and women, senior men and women,
mixed and wheelchair) each year and works as the World Curling Federation's
operational agent for world championships (men, women, junior men and women)
and the Continental Cup when they are held in Canada. The CCA is also
responsible for the Tim Hortons Canadian Curling Trials and the Strauss Canada
Cup of Curling. The CCA developmental mandate operates a series of programs
aimed at retaining existing curlers and at developing programs and materials
for the recruitment of new curlers. It is through the development programs
that direct contact is maintained with some 1,100 affiliated curling
facilities, 14 provincial and territorial associations and the over one
million Canadians who play the sport each year. The CCA also provides training
and development programs and services which guide the development of curlers
ranging from those in youth programs through to Olympic hopefuls as well as
those who work in coaching, instruction, officiating and technical services.

    About TSN
    ---------
    TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting
standard, TSN's flagship news program, SportsCentre, was voted the number-one
source for sports news by sports fans from across the country.(*) TSN's
comprehensive broadcast schedule also features Season of Champions curling;
the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple
Leafs hockey; International Hockey including the IIHF World Junior
Championship; the Olympic Games through 2012; CFL including Friday Night
Football; NFL including Sunday and Monday Night Football; PGA TOUR and all
four golf Majors; NASCAR including the Daytona 500; Formula One including the
Canadian Grand Prix; IRL including the Indy 500; Blue Jays baseball; Raptors
basketball and the NBA Finals; Tennis and all four Grand Slam events; 2006
FIFA World Cup; UEFA Champions League Soccer; HBO World Championship boxing;
and Figure Skating including the national championships. TSN HD offers more
sports coverage, more hours and more events in High Definition than any other
network in Canada, reinforcing TSN's position as Canada's Sports Leader in
High Definition. TSN is available in eight million households. TSN's
programming and news content is also available online at TSN.ca.

    (*) 2004/2005 Roper Canada - Winter




For further information: Andrea Goldstein, TSN Director of
Communications, (w) (416) 332-7575, (c) (647) 224-8800; Matthew Garrow, TSN
Communications Officer, (w) (416) 332-7599, (c) (416) 859-4738
 
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