Exclusive content, video highlights, screensavers and ringtones from
    MTV's "10 Spot" now available with Bell Mobility

    TORONTO, Ontario,April 28 2006 --- 
Bell Canada and MTV announced today a
landmark mobile phone deal that makes MTV content exclusively available to
Bell Mobility subscribers. It's the first mobile partnership for the MTV brand
in Canada, delivering on MTV's promise to offer content across the mobile
platform. Available now on Bell Mobility capable devices, the 10 Spot Grab
includes video highlights, screensavers and ringtones taken from the hottest
shows in MTV's 10 Spot programming block - all on your phone with access 24
hours a day, seven days a week.
    "One of Canada's hottest TV brands is coming to a Bell mobile phone near
you. We know Bell Mobility customers are going to love this new service," said
David Inns, Vice President, Consumer Marketing, Bell Mobility. "Over six
million homes in Canada already tune into MTV and now Canadian viewers can
keep track of the highlights and previews of their favourite 10 Spot programs
anywhere and anytime."
    MTV's 10 Spot features some of the coolest, most current and entertaining
programming available on MTV; broadcasted every Monday to Friday from
10:00 p.m. to 11:00 p.m. ET/PT. The 10 Spot programs include Laguna Beach, The
Real World: Key West, The Gauntlet II, My Super Sweet 16 and more. Produced
exclusively for Bell Mobility, the 10 Spot Grab delivers original MTV
programming on demand including one to three minute previews, highlights and
excerpts of MTV 10 Spot shows and is refreshed weekly.
    As an additional benefit, MTV and Bell Mobility are making further
10 Spot show clips, as well as MTV classics, available right off of MTV's
broadband channel, MTV Overdrive. Show clips can be sent directly to a Bell
Mobility cell phone by clicking on the mobile icons found throughout
www.mtv.ca.
    "We're giving Canadians the opportunity to have a continuous MTV
experience - from the analogue channel to broadband to their mobile phone,"
said Kris Faibish, Vice-President of Digital Media, CTV and Executive
Producer, MTV Overdrive. "So if you are new to the MTV experience or already a
huge fan of MTV's and monster hits shows from the 10 Spot then it's all right
there in your hand - at the push of a button."
    The MTV 10 Spot Grab mobile programming from Bell Mobility will be
available on video enabled handsets including the Motorola e815 and Motorola
VC3 RAZR phones as well as Samsung a920, Sanyo 8300 and Sanyo 7500.
    Bell Mobility customers can either download individual clips or access
unlimited MTV video content by subscribing to a Bell Mobility Fuel(me) bundle
starting at $20 per month. The 10 Spot Grab content will also include hot new
downloadable screensavers and ringtones.
    For full details on the features and availability of Bell Mobility's
10 Spot Grab from MTV, please visit www.bell.ca/MTV.

    About MTV
    MTV in Canada is a Canadian programmed and managed business wholly owned
by CTV Inc., a division of Bell Globemedia Inc. MTV offers a distinctly
Canadian interpretation of the MTV brand across multiple platforms, including
a revolutionary broadband service, MTV Overdrive, and across an MTV-branded
analog specialty service that delivers innovative lifestyle, talk and
documentary programming with a commitment to 71 per cent Canadian programming
in primetime. The MTV business is powered by an alliance between CTV, Canada's
Number One television brand and MTV Networks, the world's most valuable media
brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171
territories around the world. Experience MTV in Canada on-line at www.mtv.ca.
(xx)Media Note: Download photos of MTV programming at www.mtvmedia.ca.

    About Bell Canada
    Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly-owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE,
please visit
www.bce.ca.



For further information: Paolo Pasquini, Bell Canada Media Relations,
(416) 581-4268, 1-888-482-0809, paolo.pasquini@bell.ca;
Emily Young Lee,
Communications Manager, MTV, (416) 355-3613, eyounglee@mtv.ca