Globe and Mail Giving Away $500K Prize and Sending Winners to Cannes

    TORONTO,Dec. 13 2005 --- 
The Globe and Mail, Canada's National Newspaper,
is challenging the country's ad agencies to unleash their best newspaper
creative in order to win $500,000 in media space and a trip to the 2006 Cannes
Lions International Advertising Festival.
    The Globe and Mail $500K Creative Competition invites agencies to submit
a creative campaign designed to run in The Globe and Mail. In addition to
bragging rights, the winning agency will receive $500,000 worth of space for
their client to run the submitted campaign in The Globe and Mail newspaper,
including supporting placement on globeandmail.com, and in Report on Business
magazine.
    "Our mission is to bend and break the mould on people's perception of
newspaper advertising," explained Roger Dunbar, Vice President Advertising
Sales and Marketing, The Globe and Mail. "We're putting our money on the table
to inspire Canada's creative community to push the potential of newspaper."
    A recent study by Millward Brown for the U.S. Newspaper National Network
LP found that consumers considered newspapers to carry the most credible
advertising over any other medium. "Newspapers can host the most powerful
creative and deliver brand messages with extraordinary impact," said Dunbar.
    As the Official Canadian Representative for The Cannes Lions
International Advertising Festival, The Globe and Mail is also eager to see
Canada heighten its profile on the advertising world stage. At the 2005 Cannes
Lions awards in June, only seven Canadian entries were short-listed compared
to 23 from Belgium, 39 from Spain, 37 from the United States, and 96 from
Brazil.
    "Canada's creative talent is more than capable of taking on the best in
the world," said Dunbar. "We want 2006 to be Canada's breakout year at Cannes
with more entries, more finalists and more winners."
    Entries in The Globe and Mail $500K Creative Competition will be judged
by a panel of international, award-winning agency creatives including 2005
double-gold Athena award winner for newspaper advertising, Bill Wright of
Crispin Porter + Bogusky, and Alexandre Soares of JWT Brazil, winner of a 2005
Cannes Gold Lion (Print.) The contest will not be open to speculative
creative.
    Submissions are due on February 28, 2006 with the winner announced in
mid-March. The winning creative campaign will run in The Globe and Mail
properties starting in April.
    Full contest information and rules are available at
www.globeandmail.com/advertise/creativecompetition.

    The Globe and Mail, Canada's National Newspaper, is a division of Bell
Globemedia, a dynamic multi-media company, which also owns CTV Inc., Canada's
number-one private broadcaster.




For further information: Roger Dunbar, Vice President Advertising Sales
& Marketing, The Globe and Mail, (416) 585-5610, rdunbar@globeandmail.ca;
Andrew Saunders, Director of Advertising, The Globe and Mail, (416) 585-3326,
asaunders@globeandmail.ca