- The first use of this type of multi-platform campaign
      in Western Canada -

VANCOUVER, BC,Nov. 28 2002 --Bell Globemedia and Bryant, Fulton & Shee
Advertising (BFS) have launched an integrated marketing campaign for HSBC Bank
Canada that leverages Bell Globemedia's business and financial brands as part
of HSBC's overall advertising strategy.

    The eight-week campaign, which kicked off Nov. 4, targets high net worth,
savvy investors and businesses across Canada, with an emphasis in key
geographical markets. The promotion includes print (The Globe and Mail, ROB
Magazine), broadcast (CTV Network, CTV Local News, CTV Newsnet, Report on
Business Television, TSN, Discovery Channel) and interactive (sympatico.ca,
globeandmail.com micro site) components. The multi-platform campaign will also
help publicize HSBC as 'The world's local bank' by including the tagline on
each property where HSBC is featured.

    "The HSBC campaign pairs strong consumer messages with Bell Globemedia's
popular financial and business brands, allowing for a richer, more
comprehensive dialogue among our audiences and HSBC Bank Canada's target
market," said Andrew Saunders, Vice-President, Integrated Sales and Marketing,
Bell Globemedia.

    Rick Sanderson, BFS Media Director, said, "This integrated media approach
is really going to surround our consumer in a targeted way no other single
media source can provide currently in our marketplace."

    "The HSBC brand is built on our global capability, local knowledge and
commitment to outstanding customer service. Our new integrated marketing
campaign profiles HSBC clients in Canada to demonstrate the advantages of
using one of the world's largest banking and financial services organizations
to make better personal and business financial decisions," said Erik Sande,
Vice-President, Marketing and Sales, HSBC Bank Canada.

    HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 160
offices. With over 7,000 offices in 81 countries and territories and assets of
US$746 billion at 30 June 2002, the HSBC Group is one of the world's largest
banking and financial services organizations.





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For further information: please contact: Rick Sanderson, Media Director,
Bryant, Fulton & Shee, tel: (604) 891-3355; Ernest Yee, Senior Director of
Public Affairs, HSBC Bank Canada, Tel: (604) 641-2973; Jennifer Humphries,
Director, Corporate Communications, Bell Globemedia, tel: (416) 332-5279