- French edition of workopolis.com to launch in fall -

MONTREAL,July 24 2001 --Bell Globemedia Interactive, a division of Bell
Globemedia Inc. (Canada's premier multi-media company), and Gesca Ltd., the
newspaper publishing subsidiary of Power Corporation of Canada (TSE: POW),
today announced their intent to create a new venture that will market
Workopolis products and services to Quebec recruiters and job seekers. The new
venture will bring together the best capabilities in electronic recruiting
(e-cruiting) with the most significant media resources in the province.
    The venture will have an office in Montreal and a dedicated sales and
support staff will address the needs of Quebec recruiters.
    A French edition of workopolis.com will launch in mid-September with all
the tools and features that have made workopolis.com the leading on-line job
site in Canada. Visitors may access the site directly at workopolis.com or
through Gesca newspapers' Web site, cyberpresse.ca. Job seekers will find
Quebec's biggest job site with all the jobs advertised in La Presse, Le
Soleil, and Gesca's other newspapers (Le Nouvelliste, Le Droit, La Tribune, Le
Quotidien, and La Voix de l'Est), along with thousands more jobs from
workopolis.com.
    Workopolis' E-Cruiting Solutions, including CorporateWorks(TM), will be
automatically available in either language. Its complete corporate recruiting
solution, and the ScreeningRoom(TM) tools, will have all the market leading
features of the English Web-based services.
    "We are extremely pleased to be partnering with La Presse, Le Soleil, and
the other Gesca newspapers in this exciting new venture," said Lib Gibson,
President and CEO of Bell Globemedia Interactive. "As part of our business
strategy to introduce a strong French product in the dynamic Quebec market, we
wanted to work with the best partner. Gesca is the perfect partner. Now, the
Workopolis award-winning products and services will become accessible to
Quebec-based clients."
    For his part, Guy Crevier, President of Gesca Ltd. and President and
Publisher of La Presse is delighted to be associated with Bell Globemedia
Interactive. "Its property, Workopolis, has quickly established a track record
of success and brand leadership in Canada," said Crevier. "This is a logical
and strategic extension of our newspaper business and our Web site, and I am
convinced that our readers and our advertisers will benefit from this
partnership."

    Job Seeker Benefits:
    -  At launch, workopolis.com will display all the jobs from La Presse, Le
       Soleil and selected Gesca newspapers, along with more than 25,000
       English-language job postings
    -  The quick and easy job search and on-line application system
    -  A free personal career Web space: My workopolis in French and/or
       English
    -  Timely news of interest to job seekers
    -  Tools to research companies (stock quotes, news, Web site URLs, maps,
       etc.)

    Recruiter Benefits:
    The most comprehensive on-line recruitment offering in Canada:
    -  Unlimited posting partnerships or single job postings
    -  English and French language editions of ScreeningRoom(TM) tools to
       search, filter, shortlist, and track candidates
    -  ScreeningRoom Competency Module to deliver ranked list of candidates

    About Gesca/Power Corporation
    Gesca Ltd. is a wholly owned subsidiary of Power Corporation of Canada
(TSE: POW). Through its subsidiaries, it holds a 100-per-cent interest in the
Montréal daily newspaper La Presse, Le Soleil, five other daily newspapers in
the province of Québec along with four printing operations. Through its
subsidiary, Gesca is also the sole owner of cyberpresse.ca, Quebec's most
comprehensive news Web site.

    About Workopolis
    Workopolis, operated by Bell Globemedia Interactive, is Canada's leading
provider of e-cruiting and job search solutions. Workopolis E-cruiting
Solutions offers recruiting solutions applications, products and services for
large and small companies, including:
    -  CorporateWorks, through which Workopolis builds, hosts and maintains a
       client's corporate recruiting solution using the same proprietary
       engine and Web-based tools that power workopolis.com, Canada's biggest
       job site
    -  ScreeningRoom, which provides screening tools for assessing potential
       candidates.
    -  workopolis.com, Canada's biggest job site that averages:
       -  25,000 job postings daily
       -  more than 8 million job searches per month
       -  more than 700,000 unique visitors per month

    About Bell Globemedia Interactive
    Bell Globemedia Interactive, established in June, consolidates all the
interactive new media divisions of Bell Globemedia Inc. Bell Globemedia Inc.
brings together the country's leading Canadian interactive properties, with
over 8 million unique visitors each month. It operates sympatico.ca, the
leading Canadian Internet portal, the number one Canadian properties in news
(globeandmail.com), sports (tsn.ca), jobs (workopolis.com), finance
(globeinvestor.com), automotive (globemegawheels.com) plus companion Web sites
for ROBTv (robtv.com), CTV News (CTVNEWS.com) and Discovery Channel Canada
(exn.ca). It also operates the Sympatico-Lycos federation of properties
including tripod.ca; canada411.ca, yellowpages.ca and leading local market
sites vancouverplus.ca; calgaryplus.ca; edmontonplus.ca; ottawaplus.ca;
montrealplus.ca; quebecplus.ca and toronto.com (owned in partnership with
Torstar Corp.). Bell Globemedia Inc. also owns CTV Inc. and The Globe and
Mail.



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For further information: BELL GLOBEMEDIA INTERACTIVE: Nancy
Evans/Monique Billette, Environics/Capital Image,
(416) 920-9000/(514) 739-4944, nevans@pr.environics.ca,
mbillett@capitalimage.qc.ca; GESCA/LA PRESSE:
Caroline Jamet,
Communications Manager, (514) 285-7119, cjamet@lapresse.ca