TORONTO, Ontario, April 7 2008 -- Bell Canada is proud to announce
that the National Hockey League is using its industry-leading High Definition
(HD) Personal Video Recorder (PVR) Digital TV Receivers for Instant Video
Replay during the 2008 Stanley Cup playoffs.
    "We are pleased to partner with Bell ExpressVu and their leading HD PVR
technology for the excitement and drama that is the Stanley Cup playoffs,"
said Keith Wachtel, NHL Senior Vice President, Corporate Sales & Marketing.
"The viewer's experience is brought to a whole new level with this
technology."
    "With exceptional HD picture quality, capacity to record 200 hours of
programming and the ability to pause live TV, fast forward, fast reverse and
view in slow motion, it's no wonder that Bell's HD PVR is the technology of
choice for the NHL playoffs," said Kevin Crull, President, Bell Residential
services. "We're excited to be part of Canada's favourite pastime and to make
the same technology used by the NHL available to hockey fans from coast to
coast."
    Available nationally Bell's latest HD PVR, the dual tuner 9242, is
capable of recording up to 30 hours of HD content and 200 hours of standard
definition (SD) programming and can be purchased outright for $599 or on
rental basis for $20 per month. The 9242 HD PVR also features the unique
ability to view and record independent programming on two televisions in two
different rooms, all from one receiver.
    Additional features of the 9242 HD PVR include an exclusive 30-second
commercial skip forward button, plus a 10-second skip back button, display
Caller ID on-screen and a user-friendly enhanced electronic programming guide
that enables viewers to scan for their favourite shows up to nine days in
advance, record an entire series with the touch of a button, view three hours
and up to nine channels of programming per screen.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please
visit
www.bce.ca.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to NHL.com.

    NHL and the image of the Stanley Cup are registered trademarks and the
NHL Shield and word mark Stanley Cup are trademarks of the National Hockey
League. All Rights Reserved.



For further information: Media inquiries: Jason Laszlo, Bell Media
Relations, (416) 581-3311, 1-888-482-0809, jason.laszlo@bell.ca; Julie Young,
NHL Public Relations, (416) 981-2764, jyoung@nhl.com