First Canadian online service to offer new release movies for sale
    same day as retail

TORONTO, Ontario, May 21 2008 -- Bell today announced the launch
of the Bell Video Store, bell.ca/videostore, offering Canadians more than
1500 legally downloadable movies and television shows for purchase or rental.
Bell is the first online service in Canada to offer download-to-own movies the
same day they become available in retail stores and download-to-rent shortly
thereafter.
    "The Video Store is another first for Bell, offering 24/7 access to the
most hit videos in Canada without ever having to leave the comfort and
convenience of home," said Kevin Crull, President Bell Residential Services.
"With the Bell Video Store, customers can easily enjoy their downloaded
content on their PC, laptop, portable media player or TV using a Media Centre
PC, networked X-Box 360 or Windows compatible digital media adapter."
    The Bell Video Store offers online access to hit movies and hot new
releases including Cloverfield, Into the Wild, Kite Runner and There Will Be
Blood. Bell is partnering with world class technology providers and major
Hollywood studios including Paramount Pictures, Corus Entertainment, Maple
Pictures, Eros Entertainment and Image Entertainment to deliver the latest and
greatest in digital entertainment.
    "We are excited to be able to make Paramount's digital content available
for the first time to Canadian residents through the Bell Video Store," states
Thomas Lesinski, President Paramount Digital Entertainment. "Our properties
combined with Bell's leading technology enables us to continue to entertain
old and new audiences alike through emerging digital and portable platforms."
    In addition to Hollywood features, Bell Video Store also offers access to
classic TV shows, Bollywood movies and kids entertainment including Franklin,
Rolie Polie Olie and Little Bear and music concerts from world class artists
such as Cher, BB King and Neil Young.
    "The Bell Video Store will also bring additional value to Bell digital TV
subscribers," added Crull. "Bell will combine online distribution with its
digital television platform to create new experiences for enjoying Bell's
extensive content offerings."
    Using the Bell Video Store media player on a PC or laptop, customers can
start watching their video only a few moments after purchasing it, without
having to wait for the entire file to download. Customers with a Media Centre
PC will be able to use their remote to simply watch Bell Video Store content
right on their TV.
    With the Bell Video Store customers have the freedom to take their
downloaded entertainment with them wherever they go. Bell Video Store content
is also compatible with ARCHOS portable media players and accessible via the
ARCHOS Content Portal, where consumers can access movies and TV shows without
the need for a PC.
    Customers have a variety of options for watching great content:
download-to-own starting at $4.99, and download to rent starting at $1.99.
With download-to-rent, customer can access their movie for 30 days after they
download it, once they press play they have 24 hours to view the film as many
times as they like.
    The Bell Video Store uses technology developed by ExtendMedia, a provider
of digital content services software. For more information on the Bell Video
Store visit bell.ca/videostore or bell.ca/boutiquevideo.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please
visit
www.bce.ca.

    About Paramount Digital Entertainment

    Paramount Digital Entertainment (PDE) is a division of Paramount Pictures
Corporation. PDE develops and distributes filmed entertainment across
worldwide digital distribution platforms including online, mobile and portable
devices, videogames, virtual worlds and emerging technologies.
    Paramount Pictures Corporation (PPC), a global producer and distributor
of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading
content company with prominent and respected film, television and digital
entertainment brands. The company's labels include Paramount Pictures,
Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon
Movies. PPC operations also include Paramount Digital Entertainment, Paramount
Home Entertainment, Paramount Pictures International, Paramount Licensing
Inc., Paramount Studio Group, and Worldwide Television Distribution.



For further information: For media inquiries: Jason Laszlo, Bell, Media
Relations, (416) 581-3311, 1-888-482-0809, jason.laszlo@bell.ca; Jodi
Lederman, Paramount Digital Entertainment, (310) 887-0742,
Jodi_lederman@paramount.com