Invited to join global Mobile Phone Partnership Initiative (MPPI)

    MONTREAL,April 25 2005 --
The United Nations Environment Program
(UNEP) has invited Bell Canada to join the Mobile Phone Partnership Initiative
(MPPI), the first invitation of its kind extended to a Canadian wireless
carrier. The MPPI's mandate is to promote the environmentally sound management
of used and end-of-life mobile phones. Established in 2002, its membership
includes leading mobile phone manufactures and government representatives of
158 countries. This year, Bell Canada, Vodafone, and France Telecom will be
the first three wireless carriers to become permanent members of the MPPI.
    "This is a strong endorsement that our recycling initiative and our
environmental management program are truly best in class," said Marc Duchesne,
Director of Environmental Services at Bell Canada. "We look forward to sharing
the information we have gained and also learning about new and innovative ways
to improve our corporate program."
    Since 2003, Bell's national Recycle, Reuse, Redial program has provided
Canadian wireless users with a responsible disposal method for unwanted
wireless devises and their accessories. The program has reduced landfill waste
by recycling and reusing phones through resale, refurbishment and charitable
initiatives. The program has supported over 150 women's shelters across Canada
and numerous registered children's charities and community safety agencies
with unlimited and/or reduced local airtime, call display, voicemail and 911
access.
    "Bell was invited to join the MPPI in recognition of the important
efforts it has made to advance environmental management of mobile phones in
Canada," said Marco Buletti, Chair of the MPPI. "The knowledge and expertise
Bell has gained since it launched its corporate recycling program will be
shared with our membership."
    For additional information about the Recycle, Reuse, Redial program,
please visit www.bell.ca (search Recycle) and for targets achieved
in 2004
please see Background Document.

    About Bell Canada

    Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information please visit www.bell.ca .


                             Background Document

       -   All cellular phones, as well as pagers, wireline phones, PDAs,
           accessories and batteries can be disposed of at any one of over
           400 drop-off locations in Bell World/Espace Bell stores in Quebec,
           Ontario, Alberta and British Columbia throughout the year.

       -   50,699 old cellular phones (15.2 metric tons) were collected in
           2004. The target was 50,000 phones. Those units with remaining
           functional life were sent to a refurbishing facility and purged of
           data containing phone numbers, e-mail messages and other personal
           information. Those units were then redistributed for resale or for
           recycling.

       -   Some 1,540 cellular phones were donated to more than 150 women's
           shelters in Ontario, Québec, Alberta and British Columbia. In
           addition, 1,498 units were donated to the 2nd Stage Program, which
           supports women leaving the shelters to start a new life. The
           phones were supported with unlimited local airtime, call display
           and access to 911.

       -   200K$ was raised last year from the sale of wireless phones to
           benefit the Toronto Hospital for Sick Children

       -   2.6 metric tons of batteries and 5.2 metric tons of chargers and
           other cell phone accessories were collected and recycled. A total
           of 37.9 metric tons of waste has been diverted from landfills
           since the launch of the program on April 16th, 2003.



For further information: Daniela Pizzuto, Bell Canada - Media Relations
(514) 391-2007, 1 877 391-2007, daniela.pizzuto@bell.ca