MONTREAL,Feb. 22 2005 --Bell Canada announced today that Michael
Neuman has resigned as President of Bell Mobility and Bell Distribution Inc.
after a highly successful three-year tenure. During this time he significantly
expanded the business and strengthened Bell's competitive position in the
Canadian wireless marketplace.
    Mr. Neuman has served as a company executive on several different
occasions, primarily in positions where rapid growth through technology
innovation was required. As President of Bell Mobility, Mr. Neuman spearheaded
the creation of a joint venture with Virgin Mobile and championed the
development of Bell's "Push-to-Talk" product to be launched later this year.
He also greatly improved Bell Mobility's profitability.
    "Michael's contributions will continue to benefit the company for many
years to come," said Michael Sabia, Chief Executive Officer of Bell Canada. "I
want to thank him and wish him well in his new endeavours."
    "Under Michael's leadership, Bell Mobility enjoyed three years of
sustained growth and market-leading churn levels," said Pierre Blouin, Group
President - Consumer Markets, Bell Canada. "Michael has also seen Bell
Mobility through the difficult process of implementing its new billing system.
These are major accomplishments to his credit."
    "With Michael's departure we are announcing today a number of executive
appointments which signal the promotion of some of our senior executives and
the introduction of new executives with extensive telecommunications
experience into the company," said Mr. Blouin. "These changes in the
leadership group in Consumer are intended to broaden the accountabilities of
some of the company's most promising executives. They are designed to promote
more effective execution and faster speed to market."
    Robert Odendaal, who joined Bell Canada in 2004 to head up the company's
Video Services group has been appointed CEO Bell Mobility and Video Services,
reporting to Pierre Blouin. Prior to joining Bell, Mr. Odendaal was Director
of Digital Business Development at European broadcaster BSkyB and among other
things also headed up its consulting arm.
    Alek Krstajic, formerly the Chief Marketing Officer in the Consumer
Group, will take on the operational leadership of Bell Mobility as President.
He will be responsible for delivering the Bell Mobility 2005 operating plan.
He will also have responsibility for all of Bell's retail operations, which
include Bell World stores.
    Gary Smith has been appointed President - Bell ExpressVu, from his
previous position as Senior Vice President of Operations at ExpressVu. Mr.
Smith joined ExpressVu from BSkyB last year. He has extensive international
experience in both the broadcast and information technology fields.

    AT&T Executive Kevin Crull to Join Bell Consumer Group

    As a step towards further strengthening Bell's capabilities in winning in
the marketplace across the Consumer group, Mr. Blouin also announced the
appointment of Kevin Crull as President, Consumer Solutions. Mr. Crull was
most recently Senior Vice President Enterprise Wireless at AT&T in the United
States. At Bell, Mr. Crull will be responsible for all marketing, sales and
product development across the Consumer group and Bell's call centre
operations. With these responsibilities, Mr. Crull will help accelerate the
company's go-to-market capabilities with new consumer products and executing
our strategy of winning the "broadband home". He has an extensive background
in consumer marketing having spent 10 years of his career at Nestle USA and
many years in telecommunications heading the consumer organizations at AT&T
and US West.

    Ron Close to Head New VoIP Unit

    Reflecting the emerging importance of Voice over Internet Protocol
(VoIP), Bell has established a new unit within the consumer group which will
be lead by Ron Close. Mr. Close, a former AT&T Canada executive with extensive
Internet and telecom background, will head Bell's Consumer VoIP product line
which is to be launched this year. A noted entrepreneur, Mr. Close was a co-
founder and CEO of NetCom Canada Inc., a national Internet Service Provider
launched in 1995.
    "The appointment of these highly accomplished executives is designed to
further strengthen our presence in the consumer market and augment our efforts
to win 'the broadband home," concluded Mr. Blouin.

    About Bell Canada

    Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. (TSX, NYSE: BCE). For more information please visit www.bell.ca .



For further information: France Poulin, Media Relations, (514) 391-2007,
1 877 391-2007, france.poulin@bell.ca; George Walker,
Investors Relations,
(514) 870-2488, george.walker@bell.ca