Canada's leading digital TV provider introduces unrivalled multi-TV PVR
    receiver and simplifies the customer viewing experience for its service

    TORONTO, ON,Sept. 30 2004 --
Bell ExpressVu, Canada's digital TV
leader, today introduced a major overhaul of its service to simplify the way
customers navigate through its 400+ channel line-up, purchase programming
packages and bundle its television service with other Bell product offerings.
In addition, the company announced the imminent availability of two new
digital receivers that deliver television programming to multiple TVs in a
single household.
    "As Bell ExpressVu has grown, we've listened to customers and drawn on
their feedback to revamp our service from top to bottom to further simplify
the viewing experience we offer," said Robert Odendaal, President of the Bell
Video Group. "The changes we've announced today are all part of a 'new
beginning' for Bell ExpressVu and a challenge to our competitors to catch up,
once again. And there's more to come."
    The enhancements to Bell ExpressVu's service, effective September 30th,
offer customers an easier-to-navigate on-screen programming menu, increased
flexibility and more personalized choice to make it even easier for consumers
across Canada to experience the unmatched value of Bell ExpressVu's 100%
digital TV service.

    Some of the key changes to simplify and enhance Bell ExpressVu's service
    include:

    -    More Flexible Programming Packages.  Starting at $25/month, the new
         Digital Standard package offers new customers more than 100 digital
         TV and audio channels, free Time Shifting on Canadian networks and
         no extra fees for service access or multiple receivers, as well as
         unique services on the Game Galaxy interactive TV portal.

    -    Unrivalled Hardware.  Starting October 1, Bell ExpressVu will offer
         the only standard definition dual-tuner Personal Video Recorder
         (PVR) in Canada with 'watch and record' capabilities, picture in
         picture viewing and 120 hours of storage capacity for any digitally
         recorded programming between two TVs.  This two-room PVR receiver
         also offers unique features such as call display and iTV
         compatibilities.

    -    Simplified Channel Line-up.  All themed channels on Bell ExpressVu's
         on-screen programming guide are now grouped according to 11
         categories, in addition to several dedicated portals for interactive
         television (iTV) services.  For example, sports programming can now
         be found in the 300s, movies in the 400s, High Definition in the
         800s and all digital audio and radio channels in the 900s.

    -    Straightforward Pricing.  Customers can further customize their TV
         viewing with 15 Theme Packs, each for $5/month, and individual Pick
         and Pay channels for $2.50/month, in addition to standardized
         discounts on Bell bundles with savings up to $15/month.

    -    On-screen Enhancements and Services.  Includes a re-designed on-
         screen programming guide to make it easier for customers to find
         programming they want to watch and a 24/7 bilingual and commercial-
         free resource on Channel 198 with helpful tips and information to
         help customers better understand and use ExpressVu services and
         hardware.

    "Seven years ago, Bell ExpressVu introduced consumer choice, pioneering
the establishment of digital TV technologies in Canada. Today, we're taking
our leadership to the next level to establish a new standard for digital
television in Canada - all to the benefit our customers", added Mr. Odendaal.
    For a second year in a row, Bell ExpressVu was ranked number one in
customer satisfaction among all TV distributors across Canada, according to
Fast Forward(TM) - an independent trend research series by Solutions Research
Group, a Toronto-based research firm.
    As part of its ongoing commitment to bring customers a superior TV
experience, Bell ExpressVu will shortly introduce further enhancements,
including new iTV services and more innovative hardware, as well as additional
High Definition, Specialty and International channels.


    For more information, visit www.bell.ca/satellite .

    Since 1997, Bell ExpressVu has been Canada's leading direct-to-home
satellite television company. With more than 1.4 million customers and three
dedicated satellites, Bell ExpressVu is Canada's leader in digital home
entertainment, nationally broadcasting more than 400 digital video and audio
channels.

    About Bell Canada

    Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information please visit www.bell.ca .



For further information: Candice Best, Bell Media Relations,
1 888 482-0809 or (416) 581-3311, candice.best@bell.ca