Unique applications and exclusive on-screen features simplify and enhance
      the viewing enjoyment of the Summer Games for customers across Canada

    TORONTO,Aug. 13 2004 --
Even if you can't go to Athens to see the 2004
Summer Games, Bell ExpressVu lets you experience the Olympics like never
before from the comfort of your home. In time for today's Opening Ceremonies,
Canada's digital TV leader today launched several unique services to provide
subscribers across the country with the ultimate TV viewing experience for the
Olympic Games.
    Increasing its lead in delivering the most innovative interactive
television (iTV) experience in North America, from August 13-29, Bell
ExpressVu is offering its subscribers several unique applications and
exclusive on-screen features to enhance their viewing enjoyment of the Summer
Games, including:

      -  The Athens 2004 LaunchPad (channel 336) - a bilingual mosaic of four
         video feeds of Olympic coverage from the CBC, SRC, TSN and RDS
         provided to all of Bell ExpressVu's customers, regardless of the
         programming package to which they subscribe;

      -  CBC Sports Plus (channel 335) on-demand information and
         up-to-the-minute statistics on the competition in Athens;

      -  A customized grouping of all 12 channels showing Olympic coverage
         during the Games on its electronic program guide (EPG) from channels
         335 to 346; and

      -  A new iTV LaunchPad on Channel 275 (Channel 181 in French),
         re-designed to be easier to use, with quicker access to a selection
         of interactive TV services.

    "Delivering on our commitment to provide consumers with the most
innovative television experience in North America, we are connecting Canadians
to the 2004 Summer Games with the power of interactive TV," said Tim McGee,
President, Bell ExpressVu. "Bell ExpressVu's support of Canada's athletes
competing in Athens is about bringing the best and widest variety of Olympic
coverage to Canadians in a way that enhances and simplifies their TV viewing
experience like no other distributor in Canada."

    Athens 2004 LaunchPad
    The Athens 2004 LaunchPad is a video only, bilingual channel that serves
as a quick 'reference guide' to what's on and where to find it. By tuning to
channel 336 during the Games, all Bell ExpressVu customers can watch four
simultaneous video channels - CBC, SRC, TSN and RDS - and quickly see what
events are currently being shown by the Canadian broadcasters covering the
Olympics.

    CBC Sports Plus
    Available to more than 700,000 Bell ExpressVu customers with iTV-ready
receivers on channel 335, CBC Sports Plus allows viewers to enhance the CBC
English television coverage of Athens 2004 with the ability to:

      -  Read headline news from CBC Sports;

      -  Review the schedule of live events to be broadcast on the CBC's
         daily TV coverage of the Olympic Games;

      -  Check regularly updated medal standings for all participating
         countries; and

      -  Learn about Canada's top 20 athletes and browse through the entire
         list of the Canadian Olympic Team members.

    Customers can do all of this while continuing to watch the CBC television
broadcast! This service is provided at no charge to all Bell ExpressVu
customers with iTV-ready(*) receivers.

    Athens 2004 Channel Line-up
    Available to more than 1.4 million customers on a single TV screen, Bell
ExpressVu's convenient channel grouping makes it simple for customers to find
and watch real-time Olympic coverage from the four Canadian broadcasters
carrying the Games from Athens, as well as standard-definition and high-
definition (when available) coverage from NBC and CNBC.

    The order of the 12 channels available on Bell ExpressVu's EPG is:

    Channel Number    Channel Name    Broadcaster
    Channel 335       CBC +           CBC Sports Plus - Athens 2004 (iTV)
    Channel 336       LP_O            LaunchPad Athens 2004
    Channel 337       CBC_O           CBC English
    Channel 338       SRC_O           SRC French
    Channel 339       TSN_O           TSN English
    Channel 340       RDS_O           RDS French
    Channel 341       NBCEO           NBC East
    Channel 342       NBCWO           NBC West
    Channel 343       CNBCO           CNBC
    Channel 344       TSNO2           TSN - HD(1)
    Channel 345       NBCE2           NBC East - HD
    Channel 346       NBCW2           NBC West - HD

    ------------------------------
    (1) Coverage may not be broadcast in HD at all times on channel 344 -
        TSN02

        For more information on iTV services from Bell ExpressVu, visit
        www.bell.ca/interactiveTV.

    As a proud supporter and official telecommunications sponsor of Canada's
Olympic team, Bell Canada brings Canadians a variety of ways to watch, cheer
and track the performance of Canada's top athletes at the XXVIII Olympiad. In
addition to iTV services, Bell is connecting Canadians to the Olympic Games in
the following ways:

    On the web - Canadians can express their support of our athletes at
www.bell.ca/athlete, a Website dedicated to supporting
Canadian athletes
before and during the Olympics.

    In Print - The Bell 2004 Summer Olympic Viewer's Guide is comprehensive
guide that gives Canadians a day-by-day event schedule of the competition.

    On the Road - Visitors can experience Bell TechnoSport, an interactive
Olympic pavilion touring 13 cities across Canada until September 14, 2004.

    Exclusive Online Content - With Sympatico's Road to Athens, Sympatico
High Speed and High Speed Ultra customers can access exclusive online content
at http://roadtoathens.sympatico.ca.

    Wireless -The Samsung SPH a660 limited edition mobile phone is available
to Bell Mobility customers, who can register to receive text alerts on Olympic
event results, news from the Games and medal standings, as well as download
screensavers.

    About Bell Canada
    Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information please visit www.bell.ca.

    (*) Includes standard-definition TV receiver models 3100, 5100, 5800 and
        5900




For further information: please contact: Candice Best, Bell Canada Media
Relations, (416) 581-3311 or 1-888-482-0809, candice.best@bell.ca