-  North American First - Assisted Global Positioning System (Assisted
    GPS) technology provides an accurate location for Roadside Assistance
    customers using GPS enabled wireless phones and devices.
    -  Bell Mobility extends Enhanced 9-1-1 (e9-1-1) service in areas
    throughout its wireless network and signs a trial agreement with Toronto
    Emergency services to improve existing e9-1-1 services.

TORONTO,Nov. 13 2003 --Bell Mobility, Canada's leading wireless
provider, today announces the latest offering in its suite of innovative
Location Based Services (LBS). Bell Mobility's popular Roadside Assistance
service has been enhanced to include location based technology, bringing
increased safety to the fingertips of its customers, wherever they are
located. Bell Mobility also announced today that it has expanded e9-1-1
service making it available to more customers across Canada, including the
Ottawa/Gatineau region, the Island of Montreal, the Greater Toronto Area, and
the Peel, Durham, Halton and York regions. e9-1-1 is also available in
Calgary, Alberta, and Vancouver and Victoria, British Columbia.
    "With the introduction of these services, Bell Mobility has just made the
wireless phone one of the most important safety devices a person can own,"
said Michael Neuman, President, Bell Mobility. "Bell Mobility is proud to be
the first North American wireless carrier to provide customers with the option
to be found using their wireless phone in the event they need roadside
assistance."
    The Roadside Assistance service is the first commercial application of
Assisted GPS roadside assistance technology offered by a wireless carrier in
North America. This technology enables customer service representatives to
locate customers automatically, with their consent, when they call for
roadside assistance. The Roadside Assistance service is available anywhere in
Canada and the United States any time of day, any day of the week, however
location based technology is only available within the Bell Mobility wireless
network.

    e9-1-1
    ------
    e9-1-1 service is being implemented in two distinct phases. Phase I
enables emergency operators to identify automatically the general area from
where the wireless 9-1-1 call is made, as well as the 10-digit wireless phone
number of the mobile phone that the 911 call originated from. This can reduce
emergency response time and gives the emergency operator crucial callback
information should the call be disconnected for any reason. e9-1-1 Phase II
uses Assisted GPS, which allows emergency operators to locate customers using
a GPS enabled wireless handset or device.
    "According to the Canadian Wireless Telecommunications Association
(CWTA), six million mobile phone calls are made by Canadians to 9-1-1 or
emergency numbers each year. That accounts for approximately 50 per cent of
all calls received by 9-1-1 operators," said Michael Neuman. "A fully deployed
e9-1-1 service across our national network will significantly enhance the
safety and security of our customers."
    Bell Mobility has also agreed to begin trialing e9-1-1 Phase II services
with the City of Toronto Emergency Services (Police, EMS & Fire) in 2004. This
will be the first trial of its kind in Canada.
    "The Toronto Police Service is anxious to work with the
telecommunications industry to focus on the application of new and evolving
technologies that contribute in a positive way to community safety and
security. We clearly envision that the location technology being developed by
Bell Mobility will assist emergency services in locating wireless 9-1-1
callers, thereby assisting with emergency service response," said Judy
Broomfield, 9-1-1 Co-ordinator, Toronto Police Service.
    Bell Mobility plans to make e9-1-1 Phase I available across its national
network throughout 2004. Bell Mobility is working closely with municipalities
and emergency operators to support the availability of e9-1-1 for wireless
customers. This support allows emergency service providers to train their
9-1-1 operators on e9-1-1 wireless technologies to ensure seamless integration
with existing emergency services communications infrastructure and protocols.

    Bell Mobility Roadside Assistance service
    -----------------------------------------
    Assisted GPS technology enhances Bell Mobility's Roadside Assistance
service by combining the accuracy of both cell sector location technology and
Global Positioning System (GPS) technology. This ensures the customer can be
found with more reliability than traditional GPS services.
    Roadside Assistance subscribers dialing #RESCUE on their
wireless phone will be prompted by an IVR for their consent to be located, at
which time the Roadside Assistance operator will use either cell sector
location technology or Assisted GPS to locate the customer. Roadside
Assistance customer service representatives will receive a map image
displaying the location of the customer in order to quickly dispatch
assistance to their location. Effective as of November 13, 2003, the service
will cost $4 per month, and includes five free service calls per year.
    The following handset models are already in market and capable of using
Assisted GPS technology: Audiovox 8500 & 8600, Kyocera 3245 & 7135, LG TM250,
Nokia 3586i, and Samsung A460, A500, A600 & N400. Going forward, all new
handset models offered by Bell Mobility will be enabled with Assisted GPS.
Customers using wireless handsets without Assisted GPS capabilities can still
be located to their general area using the cellular transmission tower.

    Sample Roadside Assistance service scenario
    -------------------------------------------
    -  Susan is traveling from Ottawa to Montreal along the Trans Canada
    Highway and suddenly notices that her car's engine is overheating.
    Knowing she is between Ottawa and Montreal on the Trans Canada Highway,
    but unsure of the last exit passed, Susan calls the Bell Mobility
    Roadside Assistance number (#RESCUE) and is provided the
    option to be immediately located.

    -  Susan provides consent to be located and is transferred to a customer
    service representative (CSR). While the Location Based Service technology
    locates Susan using Assisted GPS or cell sector technology, the CSR
    verifies her information over her mobile phone.

    -  Susan is located near Ste-Rose-de-Prescott by Exit 58, about
    45 minutes outside of Ottawa, Ontario. The CSR receives a map displaying
    the location of the customer. The CSR contacts the nearest towing service
    partner and quickly dispatches assistance to the customer location.

    Roadside Assistance service and e9-1-1 build off the platform and
principles regarding the protection of subscriber privacy that support
MyFinder, Bell Mobility's first LBS offering that allows customers to receive
location-specific information on their digital wireless handset and PDAs
(personal digital assistant). To ensure the optimum balance is obtained for
managing customer privacy while maintaining simplicity, Bell Mobility protects
caller information with the same level of privacy and security they receive
from traditional 911 services.

    About Bell Canada
    Bell Mobility, a division of Bell Canada, provides a complete range of
innovative wireless communications solutions; PCS and cellular, web-browsing
and data, two-way messaging, paging and airline passenger communications
services. Bell Canada, Canada's national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly-owned by
BCE Inc. For more information please visit www.bell.ca.



For further information: For media inquiries please contact: Don Blair,
Bell Canada Media Relations, (416) 581-3311 or 1-888-482-0809,
don.blair@bell.ca;
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