Values, ideals, vision

For Pierre de Coubertin, the father of the modern Games, the ultimate goal of the Olympic Games was to use sports as a vehicle to unify the world in peace on the field of play.

He famously said:
"We shall not have peace until the prejudices which now separate the different nations shall have been outlived. To attain this end, what better means than to bring the youth of all countries periodically together for amicable trials of muscular strength and agility."

In the first two decades of the Olympic Movement, Coubertin developed the philosophy of Olympism. At the heart of Olympism are the enduring values of the Olympic ideal:

• Human excellence
• Mutual respect
• Friendship on the field of play
• International understanding
• Peace through sport

In support of these values, Bell brings to its Olympic partnership a long-standing commitment to amateur sport and a long tradition of building better communities by connecting people to the world.

We’re deeply involved in supporting Canadian athletes as they pursue their dreams of owning the medal podium. And we’re delivering state-of-the-art technology so that the world can share their dreams – and those of all Olympians.