Bell Canada Enterprises :: Wade Oosterman

	Wade Oosterman President – Bell Mobility and Residential Services, and Chief Brand Officer As President – Bell Mobility since 2006, Wade Oosterman leads all of Bell Canada’s wireless business, retail and distribution channels, overseeing Bell’s world-leading HSPA+ network. Canada’s best network provides 93% of Canadians with access to the fastest and largest mobile network in the country, roaming in more than 200 countries and access to the world’s most in-demand smartphones and turbo sticks. As Chief Brand Officer for Bell, Mr. Oosterman is also directing the renowned revitalization of the Bell brand.

Download photo (JPG 121 KB - Oct 25, 2010)

On October 6, 2010, Bell announced that Mr. Oosterman would also assume leadership of Bell Residential Services (BRS), the Bell business unit offering Bell TV, Bell Internet, the Sympatico online portal and Bell Home Phone. The appointment is effective January 1, 2011, when current BRS President Kevin Crull departs to assume the position of Chief Operating Officer at CTVglobemedia.

Mr. Oosterman began his career in telecommunications as an executive with Bell Cellular Distribution Services Inc. which became the largest sales agent for Bell Mobility’s predecessor company Bell Cellular.

With more than two decades in the telecom industry, Mr. Oosterman was also instrumental in the national buildout of two fast-growing wireless carriers, Clearnet and Telus Mobility. As Executive Vice-President of Sales and Marketing at Clearnet Communications, he developed the distinctive and highly successful Clearnet brand and nature imagery still used by Telus Corporation today. Telus acquired Clearnet in 2000 for $6.6 billion, after which Mr. Oosterman served as Executive Vice-President, Sales and Marketing for Telus Mobility and Chief Marketing Officer for Telus Corporation.

Mr. Oosterman holds a Master of Business Administration from the University of Western Ontario and is a Director of the Foundation Fighting Blindness – Canada and of the Toronto International Film Festival.