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2.4 Expand media leadership

2.4 Expand media leadership

We strive to deliver leading sports, news, entertainment and business content across all screens and platforms to grow audiences. We are also creating more of our own content, ensuring that Canadian attitudes, opinions, values and artistic creativity are reflected in our programming and in our coverage of events in Canada and around the world, and to introduce new services in support of new revenue streams.

2016 PROGRESS
  • Maintained CTV’s #1 ranking as the most-watched network in Canada for the 15th year in a row, and continued to lead with a majority of the top 20 programs nationally in all key demographics
  • Launched TMN as a national pay TV service and became the sole operator of HBO Canada
  • Launched CraveTV direct to consumers as a standalone product available to all Canadians with an Internet subscription. We continued to grow the viewership and scale of our streaming video service, surpassing one million subscribers in 2016
    • As of October 24, 2016, both new and returning SHOWTIME programs debut on CraveTV at the same time as their U.S. broadcast premieres, bolstering the amount of exclusive, first-run programming on CraveTV
    • Streamed CraveTV’s first ever original series, LETTERKENNY, which had the biggest debut of any series on CraveTV since the service launched in 2014 and has eclipsed its own Season 1 record with the launch of Season 2 on Christmas Day
    • Concluded a deal with MGM to license the iconic James Bond Catalogue, spanning more than 50 years and every 007 actor
    • Made CraveTV available for in-app purchase on Apple TV, enabling customers to subscribe directly from their iTunes account
  • Launched iHeartRadio, North America’s fastest growing digital audio service, to the public, providing Canadians with instant access to all of Bell Media’s 105 radio stations across the country plus more than 100 additional exclusive, digital streaming channels featuring every musical genre as well as news/talk, sports and comedy
  • Accelerated 4K ultra-high definition (Ultra HD) production and broadcasting with a growing number of live event and sports broadcasts in 4K
    • TSN became the first broadcaster to produce a live 4K Ultra HD broadcast in North America with the Toronto Raptors vs. Boston Celtics basketball game on January 20, 2016
    • CTV’s broadcast of the 2016 Juno Awards was the first live awards show in North America to be produced in 4K
    • TSN’s five national feeds featured several Toronto Raptors, Toronto Maple Leafs and Ottawa Senators games in 4K, as well as The Masters and the UEFA Champions League Final
    • The iHeartRadio MuchMusic Video Awards was filmed and broadcast in 4K
    • Discovery Canada’s premium video streaming service Discovery GO offered a growing inventory of titles available in 4K
    • All new TV series commissioned for Bell Media’s networks are produced in 4K
  • Extended a broadcast agreement with the IIHF to 2023. TSN and RDS hold exclusive multimedia rights for the IIHF Ice Hockey World Championship
  • Concluded a multi-title, multi-year exclusive streaming deal with Warner Bros. International Television for the Canadian market that delivers some of the most-watched shows to CraveTV
  • Expanded a licensing agreement with Viacom International Media Networks to make Comedy Central original programming and library of scripted and unscripted series and specials available across multiple platforms in Canada, including CraveTV
  • Concluded a licensing agreement with CBS Studios International to be the exclusive home for the new STAR TREK series in Canada. The series will premiere on CTV and then move to Space for the duration of its run, and will also become available on CraveTV.
  • Launched a food and lifestyle specialty channel featuring the established Gusto brand and its exclusive portfolio of original Canadian programming, all in 4K. Gusto features cooking, home design, fashion, travel and lifestyle programming.
  • Acquired Métromédia CMR Plus Inc. (Métromédia), Cogeco Inc.’s OOH advertising subsidiary, allowing Astral OOH to expand its advertising assets in the public transit market
  • Astral OOH secured advertising rights for both in-terminal and non-terminal concessions across Toronto Pearson International Airport, becoming Canada’s airport advertising leader with a presence in six Canadian international airports, including Halifax Stanfield, Montréal-Pierre Elliott Trudeau, Québec City Jean Lesage, Ottawa Macdonald-Cartier and Vancouver International
2017 FOCUS
  • Maintain strong audience levels and ratings across all TV and radio properties
  • Reinforce industry leadership in conventional TV, pay TV, sports media and radio
    • In January 2017, we concluded a multi-year media rights extension with MLS, making Bell Media Canada’s exclusive English-language broadcaster of MLS
  • Grow viewership and scale of CraveTV on-demand TV streaming service
  • Develop in-house production and content creation for distribution and use across all platforms and screens
  • Expand live and on-demand content through TV Everywhere services
  • Build on our OOH leadership position in Canada
    • In January 2017, we acquired Cieslok Media Ltd. (Cieslok Media), which specializes in large-format outdoor advertising in key urban areas, allowing Astral OOH to expand its digital presence with 120 high-profile displays in Vancouver, Edmonton, Calgary, Montréal and Toronto, including Canada’s largest multimedia billboards at Yonge-Dundas Square
  • Grow French media properties
  • Leverage cross-platform and integrated sales and sponsorship
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