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2.2 Leverage wireline momentum

2.2 Leverage wireline momentum

We focus on leveraging our fibre-based TV and Internet services to develop attractive residential offers that drive higher multi-product bundle sales and improve customer satisfaction and retention. These new services contribute to the ongoing shift of our operating mix away from legacy wireline voice services.

In our business markets, we remain focused on expanding our broadband network and strengthening our delivery of integrated solutions to Canadian businesses, while continuing to manage the transformation of our business from legacy network services to a fully-integrated data hosting, cloud computing and managed services provider.

2016 PROGRESS
  • Maintained our position as Canada’s largest TV provider with 2,744,909 subscribers, and increased our total number of IPTV subscribers by 13.1% to 1,337,944
  • Built on our position as the leading Internet service provider (ISP) in Canada with a high-speed Internet subscriber base of 3,476,562, up 1.9% over 2015
  • Increased the number of multi-product households – those that buy TV, Internet and Home Phone – by 4% over 2015, fuelled by our IPTV service, which drove higher pull-through attach rates for Home Phone and Internet services, with 74% of all new IPTV customers taking three products
  • Maintained our leadership position in Canadian broadband communications with the most advanced products in the home and continuous IPTV and Internet service innovation
    • Launched Home Hub 3000 residential gateway, offering the most powerful home Wi-Fi service with 12 antennas, total throughput capability of up to 1 Gigabit (Gb), automatic channel switching for reduced interference, tri-band technology supporting multiple connected devices and battery back-up that enables customers to use Fibe Internet during a power outage for up to four hours
    • Launched Wireless 4K Whole Home PVR, enabling the world’s first fully wireless IPTV service with the flexibility to easily locate Fibe TV anywhere in the home, and featuring 4K quality with four times the detail of Full HD, up to 150 hours of 4K recording capacity and Bluetooth remote that enables out-of-sight positioning of the PVR
    • Became the first TV provider in Canada to integrate access to Netflix in 4K Whole Home PVR
    • Became the first Canadian TV service provider to offer TV service on Apple TV, providing access to up to 450 channels live or on demand and unique Fibe TV features like top trending shows, with recordings and pause and rewind live TV coming later in 2017
  • Bell Fibe TV was ranked as the most advanced TV service in Canada(1)
  • Bell’s fibre-to-the-home (FTTH) Fibe Internet service led Canadian Internet providers, exceeding advertised download speeds by a greater margin than the competition(2)
  • Launched Virgin Home Internet service in Ontario and Québec
  • Acquired Q9 Networks, a Toronto-based data centre operator providing outsourced hosting and other data solutions to Canadian business and government customers, supporting our ability to compete against domestic and international providers in the growing outsourced data services sector
  • Launched Bell Total Connect for small business customers across Ontario and Québec, delivering a suite of advanced messaging and unified communications services on both broadband fibre and mobile LTE networks
  • Formed a partnership with IBM Canada Limited (IBM) to expand the cloud computing services available through our Bell Business Cloud service, giving businesses across Canada access to the IBM Cloud via a secure, high-speed private connection from Bell, simplifying the way customers adopt and build out their hybrid clouds
2017 FOCUS
  • Continue to enhance our IPTV service with more advanced features
    • Make Bell Fibe TV available as a standalone TV service
  • Expand our total base and market share of TV and Internet subscribers profitably
  • Reduce total wireline residential net losses
  • Increase residential household ARPU through greater multi-product household penetration
  • Increase share of wallet of large enterprise customers through greater focus on business service solutions and connectivity growth
  • Increase the number of net new customer relationships in both large and mid-sized businesses and reduce small business customer losses
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