Executive team

Wade Oosterman
President , Bell Mobility and Residential Services, and Chief Brand Officer

As President of Bell Mobility and Bell Residential Services, Wade Oosterman leads all of Bell Canada’s wireless business as well as the business unit that offers Bell Fibe TV and Satellite TV, Bell Internet and Bell Home Phone. As Chief Brand Officer for Bell, Mr. Oosterman is also directing the renowned revitalization of the Bell brand.

Mr. Oosterman began his career in telecommunications as an executive with Bell Cellular Distribution Services Inc. which became the largest sales agent for Bell Mobility’s predecessor company Bell Cellular.

With more than two decades in the telecom industry, Mr. Oosterman was also instrumental in the national buildout of two fast-growing wireless carriers, Clearnet and Telus Mobility. As Executive Vice-President of Sales and Marketing at Clearnet Communications, he developed the distinctive and highly successful Clearnet brand and nature imagery still used by Telus Corporation today. Telus acquired Clearnet in 2000 for $6.6 billion, after which Mr. Oosterman served as Executive Vice-President, Sales and Marketing for Telus Mobility and Chief Marketing Officer for Telus Corporation.

Mr. Oosterman holds a Master of Business Administration from the University of Western Ontario and is a Director of the Foundation Fighting Blindness – Canada and of the Toronto International Film Festival.